Novotel and Paris Saint-Germain turn Hotel Rooms into Football Fan Sanctuaries. The Novotel hotel brand, in partnership with Paris Saint-Germain football club, has launched a global series of themed rooms called “Legendary Rooms”. The project offers fans from around the world the opportunity to book stays in unique spaces dedicated to iconic players from the history of the Parisian club.
The initiative, now available for booking, comprises eight Novotel hotels in strategic cities on four continents. Each room is a tribute to a legend:
- Javier Pastore (Jakarta);
- Nicolas Anelka (Shanghai);
- Pedro Miguel Pauleta (Riyadh);
- Bonaventure Kalou (Abidjan);
- Alain Roche (Valencia);
- Claude Makélélé (London);
- Blaise Matuidi (Miami);
- Raí (São Paulo).
Each room is decorated with authentic personal items, such as signed jerseys or playing boots, complemented by design elements inspired by the footballer’s career and exclusive digital content including personal stories and insights.
The concept was inspired by the success of the first permanent room built in a stadium, La Suite Novotel at Parc des Princes. With this global expansion, Novotel and PSG aim to strengthen their international presence and create a lasting emotional connection with fans, turning a simple accommodation into a memorable experience. All bookings are made exclusively through Accor’s platform, ALL.com, boosting direct sales channels.
According to representatives of both brands, the project is an innovative way to celebrate the club’s heritage and connect football culture with hospitality, giving supporters a new way to get closer to their heroes.