The Republic of Moldova has launched a new strategic initiative to promote premium viticultural products on the United Kingdom market through an exclusive event held in London. Organized by the Embassy of the Republic of Moldova in partnership with the National Office of Vine and Wine (ONVV), the action aimed to consolidate the “Wine of Moldova” brand in one of the most competitive international commercial hubs.
The presentation took place at “Hedonism Wines,” a platform recognized for its rigorous selection of spirits and luxury wines. Eight Moldovan wineries showcased a portfolio of over 30 labels, ranging from indigenous varieties with a terroir footprint to international blends and high-quality divins. The event brought together approximately 100 industry professionals, including British sommeliers, importers, and journalists, who analyzed the commercial potential of the Moldovan offer. Participants identified an optimal ratio between quality and authenticity, expressing interest in commercial partnerships. Following the success of this edition, the organizers have established a continuation of the partnership with Hedonism Wines to increase the presence of wines from the Republic of Moldova in specialized retail and the top HoReCa sector in London.
Frequently Asked Questions
How many wineries participated in the London event?
Eight Moldovan wineries showcased a diversified portfolio of over 30 premium labels and divins.
What was the main objective of this initiative?
The primary goal was to consolidate the “Wine of Moldova” brand in the British market and establish commercial partnerships with importers and HoReCa experts.
Where can Moldovan wines be found in London?
Through the partnership with Hedonism Wines, Moldovan wines will increase their presence in specialized retail and London’s top-tier HoReCa sector.