The Republic of Moldova is intensifying its diplomatic efforts to include the country on the list of recommended destinations for tourists from China, a strategic decision that would ensure promotion on major Chinese tourism platforms. The initiative is supported by a positive dynamic in the local hospitality sector, which recorded an annual growth of over 10% in the number of visitors.
In an interview with the MOLDPRES agency, the Ambassador of the Republic of Moldova to Beijing, Petru Frunze, stated that attracting Chinese tourists is a priority for the diplomatic mission. The topic was also analyzed during the official visit of Deputy Prime Minister Mihai Popșoi, during discussions with representatives of the Ministry of Culture and Tourism of China. To capitalize on this potential, the authorities in Chișinău are collaborating with industry operators to launch tailored offers focused on cultural, gastronomic, and wine tourism, as well as integrated packages or study visits for Chinese agencies.
According to data published by the National Bureau of Statistics, in 2025, accommodation facilities in the Republic of Moldova received over 500,000 visitors, registering an increase of 10.7% compared to 2024. More than half of these were foreign tourists, with the most significant positive dynamic reported in tourist and agritourism guesthouses, while the municipality of Chișinău remained the main destination. Furthermore, according to an international study based on AirDNA data and cited by Euronews English, the Republic of Moldova ranks third among the most affordable European countries for short-term rentals, a factor that could support the external promotion strategy.
Frequently Asked Questions
Why is Moldova targeting Chinese tourists?
Moldova aims to boost its tourism sector by being included in China’s recommended destinations, allowing promotion on major Chinese travel platforms.
How much did Moldova’s tourism sector grow recently?
In 2025, Moldovan accommodation facilities saw a 10.7% increase in visitors, hosting over 500,000 guests, with more than half being foreign tourists.
Is Moldova an affordable destination for travelers?
Yes, according to an AirDNA study, Moldova ranks as the third most affordable European country for short-term accommodation rentals.