The Ministry of Tourism aims to create a new 3-minute promotional film for Romanian resorts, hoping to place Romania on the “Bucket List” of as many potential tourists as possible. The campaign targets markets in Germany, Italy, France, the USA, Great Britain, Israel, Hungary, Austria, Poland, Spain, Russia, China, the Scandinavian countries, India, as well as the domestic market.
The film will promote Modern Romania by highlighting the tourism brand and the country’s most competitive forms of tourism: cultural tourism, nature and adventure tourism, rural tourism, city breaks, health and wellness tourism, and seaside tourism.
“The key message to be conveyed is that Romania represents a modern destination. Other messages will also be communicated, such as: Romania can spark the interest and curiosity of the modern traveler. The mystery surrounding us incites curiosity and can serve as a reason to explore Romania, inviting tourists to discover the aspects that truly represent us,” according to the ministry’s plan.
For this operation, a creative agency will be sought, capable of delivering the film within a maximum of 2 months.
Source: Profit
Frequently Asked Questions
What is the main goal of the new promotional film?
The primary goal is to position Romania as a modern destination on the “bucket list” of international and domestic tourists.
Which international markets are being targeted?
The campaign targets major markets including the USA, UK, Germany, France, China, India, and several European and Scandinavian countries.
What types of tourism will the film highlight?
The film will showcase cultural, nature, adventure, rural, city break, wellness, and seaside tourism.