Premier Restaurants România SRL, the company operating the McDonald’s franchise locally, closed last year with a record turnover of approximately EUR 431.4 million, up by 12%. The network currently counts around 115 restaurants open in more than 30 cities across the country.
According to ZF data, the fast-food restaurant chain recorded a daily average of approximately 400,000 customers in 2025, representing over 2% of the country’s population. The number of buyers increased from an average of 360,000 people per day recorded a year ago. This evolution comes against the backdrop of a difficult economic period marked by consumer prudence, in which customers optimize their budgets by shifting from à la carte restaurants to fast-food outlets with lower prices.
Frequently Asked Questions
What was McDonald’s Romania’s turnover last year?
Premier Restaurants România SRL, operator of the local McDonald’s franchise, reported a record turnover of approximately EUR 431.4 million, up 12% year-on-year.
How many customers visit McDonald’s in Romania daily?
In 2025, the fast-food chain served a daily average of around 400,000 customers, representing over 2% of Romania’s population.
How many McDonald’s locations are open in Romania?
The network currently comprises around 115 restaurants located across more than 30 cities in Romania.