In 2024, McDonald’s generated an estimated total contribution to Romania’s GDP of €351.3 million, with the network reporting a turnover of €392.5 million, a 16% increase compared to the previous year. Valentin Truță, General Manager of Premier Restaurants Romania, announced an investment plan of over €80 million for the next three years, aimed at expanding the network and creating new jobs, supported by a significant economic impact confirmed by Oxford Economics data.
According to the aforementioned study, the company’s activity supports 11,400 jobs in the local economy, of which approximately 7,000 are direct employees, while the rest are supported in related industries such as retail, agriculture, and transport. The direct fiscal impact amounted to €94.4 million in generated taxes. The analysis reveals a significant multiplier effect: for every monetary unit generated directly in the GDP, the economy benefited from an additional value 1.1 times higher. Regarding the supply chain, McDonald’s directed approximately €118.7 million to Romanian suppliers in 2024, collaborating with local partners for essential ingredients and services. Of the total supplier expenditure, €26.5 million was invested in opening new restaurants and modernizations.
Currently, the network operates 114 restaurants in 34 cities, including 65 Drive-Thru units and 73 McCafé locations. In 2024, the restaurants served over 55 million customers and delivered approximately 5 million orders. The expansion strategy continues at an accelerated pace, with the company opening 8 new restaurants in 2025. The three-year investment plan, worth €80 million, estimates the creation of over 1,400 new jobs. Beyond operations, the company collected approximately €775,000 for the Ronald McDonald House Charities and invested €87,500 in employee scholarships.
Frequently Asked Questions
What is McDonald’s total contribution to Romania’s GDP?
In 2024, McDonald’s total estimated contribution to the Romanian GDP reached €351.3 million.
How many people does McDonald’s employ in Romania?
The company supports 11,400 jobs in the local economy, including 7,000 direct employees and 4,400 in related sectors.
What are McDonald’s investment plans for the near future?
The company plans to invest over €80 million over the next three years to expand its network and create 1,400 new jobs.