The JW Marriott hotel group has announced its intention to diversify and will relaunch the Moments platform, through which it sells everything from excursions and wrestling and sumo tutorials to cooking classes with renowned chefs.
For the first time, hotel guests will be able to earn points based on the purchases they make through the Moments platform.
The company’s main objective is to diversify, moving from an international hotel brand to a lifestyle brand.
The Moments platform is a small-scale platform resulting from the 2017 acquisition of Place Pass, a site that sold tickets for local destinations.
Representatives from the Skift website stated that the Moments platform will be more successful if Marriott makes it adaptable based on customer income, using targeted marketing – the same platform can serve customers from multiple social classes.
Source: Ziarul Financiar
Frequently Asked Questions
What is the Marriott Moments platform?
Marriott Moments is an experiential platform offering activities such as cooking classes, tours, and sports tutorials to customers.
Can customers earn loyalty points on Moments?
Yes, the relaunch allows guests to accumulate loyalty points for the first time based on their purchases through the platform.
Why is Marriott relaunching this platform?
The company aims to diversify its offerings and transition from a traditional hotel group into a global lifestyle brand.