The Marmorosch Bucharest, Autograph Collection, has launched an immersive art installation signed by floral artist Mantas Petruskevicius, consolidating the hotel’s transition toward an experience-based hospitality model. The project is part of the expansion strategy of the Apex Alliance group, whose real estate investments in the European hotel sector amount to €627 million.
The installation in the hotel lobby utilizes a reflective metal structure and suspended floral compositions, being inspired by the Zaha Hadid Architects aesthetic to create a contrast between the building’s historical architecture and contemporary design. Beyond its decorative role, the work integrates functional seating elements, facilitating social interaction in a 360-degree format. According to Tadas Evaltas, General Manager of the hotel, the initiative responds to the global trend of the premium industry migrating toward concepts focused on unique sensory and visual experiences.
The project is part of a broader strategy by Apex Alliance Hotel Management, which aims to both consolidate its presence in Romania and invest in talent development through international mobility programs. Currently, the group manages six units in Bucharest: The Marmorosch, Hilton Garden Inn Old Town, Courtyard Floreasca, Moxy Old Town, Hilton Garden Inn Bucharest Airport, and Europa Royale. The portfolio is set to be expanded through the future opening of Hilton Garden Inn Brașov.
At the European level, the Lithuanian group Apex Alliance manages 17 hotels under international brands such as Marriott, Hilton, and Radisson in six countries. The total value of real estate projects in the hospitality sector, completed or ongoing, amounts to €627 million.
Frequently Asked Questions
What is the new art installation at The Marmorosch?
It is an immersive floral installation created by artist Mantas Petruskevicius, inspired by Zaha Hadid’s aesthetic, blending contemporary design with historical architecture.
How much has Apex Alliance invested in the European hotel sector?
The group’s total real estate investments in the hospitality sector, including completed and ongoing projects, amount to €627 million.
Which hotels does Apex Alliance manage in Bucharest?
The group manages six units in the capital: The Marmorosch, Hilton Garden Inn (Old Town and Airport), Courtyard Floreasca, Moxy Old Town, and Europa Royale.