The Maramureș County Council has budgeted funds for the project “SMARTMM – Digital transformation of the Maramureș tourist destination,” an investment of nearly EUR 118.28 thousand (funded with over EUR 97.10 thousand in non-repayable grants through the NRRP). The initiative aims to modernize the county’s tourism promotion and management through an integrated digital infrastructure.
The project, developed by the Tourism Department within the Maramureș County Council in partnership with the Maramureș Destination Management Organization (DMO), has an accelerated implementation deadline of approximately two weeks, scheduled for completion by the end of August for expense reimbursement. The main development pillars include revitalizing the Visit Maramureș platform by creating a digital management system, an interactive heritage map, a registry of tourism operators, and a virtual gallery for traditional artisans and local products, along with professional photo and video content production.
Additionally, the initiative includes nationwide market research on tourists’ perceptions and demands, the findings of which will inform a new brand strategy. Gabriel Zetea, President of the County Council, emphasized the need to professionalize the Maramureș DMO and foster collaboration between the administration, the HoReCa sector, and local producers, including integrating the “farm-to-table” concept. The communes of Rona de Sus and Suciu de Sus have also secured funding under the same grant scheme.
Frequently Asked Questions
What is the budget and funding source for the SMARTMM project?
The project represents an investment of nearly EUR 118.28 thousand, with over EUR 97.10 thousand financed through non-repayable grants from the National Recovery and Resilience Plan (NRRP).
What key digital upgrades will be implemented for Maramureș tourism?
Key upgrades include revitalizing Visit Maramureș with a digital management system, an interactive heritage map, an operator registry, a virtual artisan gallery, and professional multimedia production.
Who is implementing the project and what is the timeframe?
The project is developed by the Maramureș County Council’s Tourism Department with DMO Maramureș, on an accelerated schedule to be finalized by the end of August.