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Hesburger is opening a new restaurant in AFI Cotroceni, following an investment of EUR 500,000. The restaurant operates on a 50 sq.m. surface area and 20 new jobs have been created with the opening of the new location. “We continue our expansion, with a current focus on the Bucharest metropolitan area. Having recently opened our restaurant in Romania’s most popular airport, Henry Coandă, in Otopeni, near the capital, we are now starting our activities in the country’s largest shopping mall, AFI Cotroceni. Another key destination for Bucharest and Ilfov residents, as well as for a large number of tourists, is Băneasa Shopping City, a shopping center where Hesburger will soon be present”, said Ieva Salmela, International Development & Marketing Director, Hesburger. This year, in May, Hesburger announced its entry into the Romanian market with the opening of its first restaurant in the country, in Râmnicu Vâlcea. In August, the company opened a new location in Romania’s largest airport, Henri Coandă, in Otopeni, and also brought the first Hesburger restaurant in Brăila, according to the release. The Finnish company’s expansion plans include the opening of 10 locations in several cities in Romania, with a total investment of 8 million euros in the first year of operation. The Finnish company, founded by Heikki Salmela and his wife Kirsti Salmela, started its fast-food business in 1966 in the small town of Naantali. A family business with over 50 years of history, Hesburger now operates in 9 countries and has over 480 restaurants.
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