Hello Holidays: €20M Sales and Expansion in Bacău
Hello Holidays is expanding its presence in the Moldavia region by opening a new agency in Bacău, a unit estimated to generate up to 10% of the total sales volume to direct clients. This strategic expansion comes amid solid financial performance in the 2025 tourism year, when the agency reported sales of over €20 million, a 21% increase compared to the previous year.
The expansion in Bacău aims to facilitate local tourists’ access to the agency’s diversified portfolio, which includes established destinations such as Bulgaria, Greece, and Turkey (by car), as well as Turkey, Egypt, and Greece via charter flights. Mădălina Balaiban, General Manager of Hello Holidays, emphasizes that the decision is part of a consumer proximity strategy, noting increased interest in both classic stays and complex tourist circuits. In 2025, over 61,000 people traveled through the agency.
With 19 years of experience in the market, Hello Holidays manages annual programs in over 130 countries, operating nearly 950 departures for circuits and excursions. To support service quality, the company invested €900,000 last spring in two Mercedes-Benz Tourismo coaches, currently the only 4-star tourist transport vehicles in Romania.
Frequently Asked Questions
What were Hello Holidays’ sales in 2025?
Hello Holidays reported sales exceeding €20 million in 2025, representing a 21% growth compared to the previous year.
Where is the new Hello Holidays agency located?
The new agency is located in Bacău, expanding the company’s presence in the Moldavia region of Romania.
What recent investments has the company made?
The company invested €900,000 in two 4-star Mercedes-Benz Tourismo coaches to enhance the quality of its transport services.