In the government meeting on August 27, the Executive adopted, at the initiative of the Ministry of Tourism, a normative act that facilitates the promotion of Romania in the online environment.
“The Government Decision regarding the modification and completion of GD 20/2012 on the approval of the Multi-annual Marketing Program and the Multi-annual Program for the Development of Destinations, Forms, and Tourism Products provides for the possibility of creating new promotion mechanisms and updates the legislation in this field so that Romania can be promoted internationally within integrated promotion campaigns,” according to a press release issued by the Ministry of Tourism.
New existing market technologies in the field of promotion, especially in the case of online promotion, impose a series of new expense categories to make it possible to offer high-performance and efficient solutions according to the high standards set by competitors, according to the ministry.
Also, the amendments to GD 20/2012 allow the Ministry of Tourism to contract market studies so that promotion is addressed as specifically as possible to the target audience.
Frequently Asked Questions
What does the new normative act for tourism entail?
The act updates GD 20/2012, allowing for new online promotion mechanisms and integrated international campaigns for Romania.
Why was this legislative change necessary?
The amendment was needed to adapt legislation to new online promotion technologies and to allow for specific digital environment expenses.
How will the target audience be reached in the new campaigns?
The Ministry of Tourism will be able to contract specialized market studies to ensure targeted and efficient promotion to the relevant audience.