In 2019, the travel agency Eximtur recorded sales of approximately 71 million EUR, an increase of 10% compared to 2018. The main drivers of the recorded growth were holiday vouchers and online sales of external and internal services.
The company’s specialized divisions – business travel and event organization, leisure and incoming – served approximately 341,000 clients. The company issued 63,000 airline tickets during the past year.
Sales for travel services in Romania accounted for 30% of total revenues, specifically 33.6 million EUR. Of these, 30%, approximately 10 million EUR, were sales against holiday vouchers.
The sales figure for travel services abroad was 16.7 million EUR, and sales obtained from issued airline tickets totaled 20.2 million EUR.
Online bookings for domestic and international holidays reached 1.8 million EUR, an increase of 54%.
Approximately 203,000 clients turned to Eximtur in 2019 for travel services in Romania.
Spa resorts, mountain resorts, the Danube Delta, and tourist guesthouses were in high demand throughout the previous year, with the volume of stay sales in these types of destinations being 47% higher than in 2018.
Demand for the Seaside also had a growing dynamic, with the sales figure for this category of holidays being 20% higher.
The top ten domestic tourist resorts preferred by tourists in 2019 were: Mamaia, Baile Felix, Eforie Nord, Venus, Baile Herculane, Saturn, Jupiter, Calimanesti-Caciulata, Neptun, Sovata.
The most sought-after international destinations in 2019 were Turkey, Greece, and Bulgaria.
Source: Profit
Frequently Asked Questions
What was Eximtur’s sales growth in 2019?
Eximtur recorded a 10% increase in sales, reaching approximately 71 million EUR, driven largely by holiday vouchers and online bookings.
Which domestic destinations were most popular?
The top Romanian resorts in 2019 included Mamaia, Baile Felix, Eforie Nord, Venus, and Baile Herculane.
How did online sales perform for Eximtur?
Online bookings for both domestic and international holidays saw a significant growth of 54%, reaching a value of 1.8 million EUR.