Continental Hotels, the largest Romanian hotel chain, has announced the launch of the implementation phase for the project “Mapping the Green Future: Urban Natural Areas for the Community” in Târgu Mureș. The initiative, a winner of the first edition of the “Hotel as a Crossroads Between People” program, is coordinated by the Urban Nature Network Association and aims to capitalize on urban natural spaces over a 12-month period.
The project focuses on documenting and promoting natural areas with community potential, such as urban forests, riverbanks, and abandoned lands. Activities include photographic mapping, organizing guided tours, and consultations with local authorities to identify biodiversity protection solutions. The endeavor in Târgu Mureș is part of a broader program conducted in four cities, alongside Constanța, Suceava, and Sibiu, aimed at supporting sustainable urban development.
Within the partnership, the winning association benefits from a support package that includes free accommodation for one year within the Continental Hotels network, meals provided in the hotels’ restaurants, mobility, and promotional support. Continental Hotels, a company with a 34-year tradition, owns a portfolio of 12 hotel units with a total of 1,754 rooms in eight Romanian cities, operating brands across all market segments, from luxury to economy.
The Urban Nature Network Association was established in 2023 and brings together civic organizations from 10 cities, currently managing 18 natural areas. Its mission is to integrate nature conservation into urban planning, with active members in locations such as Arad, Bucharest, Cluj-Napoca, and Timișoara.
Frequently Asked Questions
What is the main goal of the “Mapping the Green Future” project?
The project aims to document and promote urban natural areas like forests and riverbanks to integrate biodiversity protection into urban planning.
Which cities are included in this sustainability initiative?
The program is being implemented in Târgu Mureș, Constanța, Suceava, and Sibiu, in partnership with the Urban Nature Network Association.
What support does Continental Hotels provide to the winning association?
The association receives a year of free accommodation, meals, mobility assistance, and promotional support within the Continental Hotels network.