Quick-service restaurant chain Burger King is consolidating its presence on the local market by inaugurating the 43rd unit of its network in Romania, located within the Shopping City Deva shopping center. The opening is part of a sustained expansion strategy that targets adding 12–15 new units annually, both in major urban centers and in regional communities.
Since entering the market in 2019, when it also opened its first Drive-Thru unit in Bucharest at Militari Fashion House, the brand has maintained a rapid pace of development. The expansion is integrated into a broader regional plan executed by the Rex Concepts platform, owned by Polish investment firm McWin. The company signed agreements with Restaurant Brands International to develop the Burger King and Popeyes brands across Romania, Poland, and the Czech Republic, targeting 600 restaurants over 10 years, according to Profit.ro reports. The growth plans are also supported by a EUR 40 million investment announced by the EBRD for a 16.7% stake in Rex Concepts. On the operational front, following the recruitment of Cristian Turculeț to the Rex Concepts management team reported by Profit.ro, the company appointed Raluca Lupu as Head of Operations for Burger King & Popeyes Romania in October 2025.
Frequently Asked Questions
Where is the new Burger King restaurant located?
The new restaurant is located inside the Shopping City Deva shopping center.
How many restaurants does Burger King have in Romania?
With the Deva opening, the Burger King network has reached 43 restaurants nationwide.
Who manages the development of Burger King in Romania?
Development is managed by the Rex Concepts platform, owned by investment firm McWin, under agreements with Restaurant Brands International.