Lucian Boronea, general manager of the Accent Travel agency, stated that hotel occupancy rates have started to no longer be concentrated on Monday-Friday, but to increase more and more during the weekend.
In 2015, the average occupancy rate of hotels in Bucharest increased to 68%, compared to 62.6% in 2014, according to a study by STR Global. Accommodation units in the Capital have attracted in recent years mainly business people and conference participants, relying less on tourists, unlike other European capitals.
Currently, for the largest hotels in Bucharest, the business travel segment represents more than 50% of turnover.
In Bucharest, about 1 million foreigners stay annually, a figure that could increase in the coming years, due to both the bet made by airlines on Romania and the recommendations made by Romanians abroad to their foreign friends.
Source: Wall-Street
Frequently Asked Questions
What is the average hotel occupancy rate in Bucharest?
According to STR Global, the average occupancy rate in Bucharest reached 68% in 2015, up from 62.6% the previous year.
Which segment generates the most revenue for Bucharest hotels?
The business travel segment remains dominant, accounting for more than 50% of the turnover for the city’s largest hotels.
Why is tourism increasing in the Romanian capital?
Growth is driven by increased airline investments in Romania and personal recommendations from Romanians living abroad to their international peers.