Blue Air has entered into a partnership with the Spanish company Amadeus regarding the distribution of the airline operator’s offers globally through the Amadeus reservation system to travel agencies.
The agreement is part of Blue Air’s strategy to increase the number of passengers from 1.5 million in 2014 to 2.5 million in 2017, according to the airline’s press release.
Thus, all Amadeus partners have full access to Blue Air’s offer content, down to the last available seat on the company’s flights. Amadeus thus becomes the first global distribution partner for Blue Air.
Blue Air’s Commercial Director, Tudor Constantinescu, stated that thanks to this partnership, the company’s offers are available to agencies using e-ticketing, and Amadeus users can sell all 42 regular Blue Air destinations operating in Belgium, Cyprus, France, Germany, Greece, Ireland, Italy, Romania, Spain, and the United Kingdom.
To date, over 70 low-cost and hybrid airlines, including Blue Air, have decided to distribute their offers through the Amadeus system and benefit from its global network of travel agencies working with this system, currently covering more than 200 markets.
Source: Daily Business
Frequently Asked Questions
What does the Blue Air and Amadeus partnership entail?
It allows travel agencies worldwide to access and book Blue Air flights through the Amadeus global distribution system.
How many destinations are covered by this agreement?
The partnership covers all 42 regular Blue Air destinations across Europe, including countries like Romania, Italy, and the UK.
What is Blue Air’s growth target related to this deal?
Blue Air aims to increase its passenger count from 1.5 million in 2014 to 2.5 million by 2017.