In October of this year, the National Authority for Tourism (ANT) intends to launch a campaign in the Turkish print media to promote Romania’s tourism brand. The contract is estimated at EUR 249,809 and is financed by European funds.
The campaign will target potential tourists as well as operators in the tourism industry in Turkey.
Romania’s tourism promotion will be carried out – through a media buying and planning agency – in high-circulation monthly magazines with general content, airline magazines, city guide magazines, as well as newspapers with significant circulation and affinity for the target group.
The deadline for receiving bids or requests to participate is August 20.
Furthermore, Romania will also be promoted as a tourist destination in other countries, such as France, Germany, Italy, Austria, and the United Kingdom.
Source: Gandul
Frequently Asked Questions
What is the budget for Romania’s tourism campaign in Turkey?
The National Authority for Tourism has allocated approximately 249,809 EUR, funded by European grants, for this promotional effort.
Which media channels will be used for the promotion?
The campaign will utilize high-circulation monthly magazines, airline publications, city guides, and major newspapers in Turkey.
Which other countries are included in Romania’s tourism promotion plan?
In addition to Turkey, Romania will be promoted in France, Germany, Italy, Austria, and the United Kingdom.