A new Accor report analyzes the travel intentions of Europeans in 2024 as follows:
Increased travel budgets:
- 54% of Europeans anticipate higher travel budgets in 2024.
- Poland records the highest optimism (64%).
Cost of living pressure:
- 87% of travelers are taking measures to reduce costs.
- Choosing more affordable accommodation and reducing spending are common strategies.
Rising sustainability:
- 71% of travelers consider sustainability important for travel decisions.
- Italy has the highest sensitivity to eco-friendly travel (82%).
Escaping the peak season:
- 32% of Europeans will take their holiday outside the peak season to reduce costs.
- 19% want to avoid heatwaves.
Influence in destination choice:
- Recommendations from friends and family have the greatest influence (35%).
- Online reviews (29%) and brand loyalty (17%) are significant factors.
Accommodation types and experiences:
- Hotels dominate preferences (65%).
- Cost, location, and excellent service are key factors in hotel selection.
- Solo travel, pet-friendly trips, and focuses on local experiences, wellness, gastronomy, music, or sports are trending.
2024 looks promising for the European tourism industry, with increasing travel budgets and diversifying preferences. Sustainability, local experiences, and adaptation to climate change are becoming increasingly important for tourists.
“Europe on the Move: Insights into Travel Plans in 2024” is available at Accor European Travel Trends
Frequently Asked Questions
What are the main factors influencing travel destination choices in 2024?
Personal recommendations from friends and family remain the most influential factor (35%), followed by online reviews and brand loyalty.
How are travelers responding to the rising cost of living?
Approximately 87% of travelers are taking cost-cutting measures, such as choosing affordable accommodation or traveling during the off-peak season (32%).
Which country is most focused on sustainable travel according to the report?
Italy shows the highest commitment to eco-friendly travel, with 82% of travelers considering sustainability as a key factor in their decisions.