Alpin Resort Hotel targets Brașov local market by opening spa and dining facilities to non-residents

Alpin Resort Hotel in Poiana Brașov is adopting a strategy to strengthen ties with the local market, aiming to attract Brașov residents to its facilities, beyond the traditional tourism segment. The four-star unit promotes its services as proximity destinations for relaxation and business, attempting to change the perception that the complex is exclusively dedicated to tourists staying in the resort.

The hotel’s offer emphasizes the accessibility of facilities for clients outside the accommodation unit. The restaurants within the complex, which combine Romanian cuisine with international standards, are positioned as viable solutions for business meetings or private events. Complementarily, the lounge area is presented as a post-ski relaxation option. In the wellness segment, the Vitarium Spa center provides a semi-olympic pool, sauna, and beauty treatments, being promoted as a quick relaxation destination located approximately 15 minutes from the city. Also, to meet the demand for group activities and teambuilding, Alpin Resort has integrated Escape Room facilities.

Frequently Asked Questions

Can non-residents access the Vitarium Spa facilities?

Yes, Alpin Resort now promotes its semi-olympic pool, sauna, and beauty treatments to local residents, not just hotel guests.

Are the restaurants suitable for business meetings?

Absolutely, the restaurants combine international standards with local cuisine, making them ideal for professional meetings and private events.

How long does it take to reach the resort from Brașov?

The hotel is conveniently located approximately 15 minutes away from the city of Brașov, making it a quick destination for leisure.