Accor hotel group reported solid financial performance for 2025, exceeding previously communicated growth estimates with total revenues of €5,639 million and a consolidated recurring EBITDA of €1,201 million. Positive results were supported by the operational reorganization into two divisions, geographical and segment diversification, as well as the strengthening of digital platforms and the ALL Accor loyalty program.
Group revenues saw a 4.5% increase at constant exchange rates compared to 2024, driven specifically by the Luxury & Lifestyle division, which grew by 9.8%, while the Premium, Midscale & Economy segment reported a 2.4% increase. Recurring EBITDA rose by 13.3%, surpassing the 11% – 12% growth range estimated in October 2025. Sebastien Bazin, Chairman and CEO of Accor, stated that the results confirm the business model’s robustness and the efficiency of the digital strategy, including accelerated AI integration, expressing confidence in the group’s ability to deliver superior performance in 2026.
Operationally, Accor opened 303 hotels last year, totaling approximately 51,000 rooms, representing a net network growth of 3.7%. At the end of December 2025, the group’s global portfolio included 5,836 hotel units with 881,427 rooms, with a development pipeline of 1,527 hotels (over 257,000 rooms). On the Romanian market, Accor is present with 25 hotels and 2,646 rooms, operated under the Pullman, Swissôtel, Novotel, Mercure, ibis, ibis Styles, and Handwritten Collection brands. The units are distributed in Bucharest, Brașov, Sibiu, Timișoara, Cluj-Napoca, Iași, Arad, Pitești, Alba Iulia, Galați, Mediaș, Venus, and Cozieni (Ilfov).
Frequently Asked Questions
What was Accor’s total revenue in 2025?
Accor recorded total revenues of €5,639 million in 2025, representing a 4.5% increase at constant exchange rates compared to the previous year.
How many new hotels did Accor open globally in 2025?
During 2025, Accor expanded its global network by opening 303 new hotels, totaling approximately 51,000 rooms.
What is Accor’s current presence in the Romanian market?
At the end of 2025, Accor operated 25 hotels in Romania with a total of 2,646 rooms under brands such as Pullman, Swissôtel, Novotel, and ibis.