Louvre Hotels Group, the second largest hotel chain in Europe after the French group Accor, aims to reach 5 affiliated units in Romania this year. The initial plans were to have 3-5 affiliated units in the portfolio by the end of 2022, and to double this number in 2023.
Negotiations are ongoing with hotel owners from southern Romania, Bucharest, Brașov, and Cluj.
Louvre Hotels Group, part of the Chinese giant Jin Jiang Holding, operates and owns 1,652 hotels, classified from 1 to 5 stars, operating under 11 brands in 60 countries worldwide. In Europe, the group owns and operates 1,161 units.
The group’s portfolio includes brands such as Royal Tulip, Tempting Places, Hôtels & Préférence, Golden Tulip, Sarovar, Campanile, Tulip Residences, Tulip Inn, and Kyriad.
Among these, the group will bring some to Romania as well. Currently, the group operates two hotels in Romania under the 4-star Golden Tulip brand, in Cluj-Napoca and Sibiu.
Frequently Asked Questions
Which hotel chain is expanding its presence in Brașov?
Louvre Hotels Group, the second-largest hotel operator in Europe, is currently in discussions to expand its network into Brașov and other major Romanian cities.
How many hotels does Louvre Hotels Group currently have in Romania?
As of now, the group operates two 4-star hotels in Romania under the Golden Tulip brand, located in Cluj-Napoca and Sibiu.
What are the growth targets for Louvre Hotels Group in the Romanian market?
The group aims to reach a total of 5 affiliated units in Romania by the end of this year, targeting locations in Bucharest, Cluj, and the southern region.