Aro Palace SA announces intention to operate the hotel under the Hyatt Regency brand in the future

Aro Palace SA announces that on February 14, 2010, it signed a letter of intent to enter into a franchise agreement with Hyatt Hotel Corporation, as a result of which the Aro Palace Brasov hotel will join the international family of hotels of the renowned Hyatt brand.
The hotel is expected to be operated under the name “Hyatt Regency, Aro Palace Brasov”
. “We are excited to take the first steps to become part of the Hyatt family and bring its world-class standards to Romania,” said Attila Joos, CEO of Aro Palace S.A.. “By combining Hyatt’s brand service excellence with our expertise on local culture and traditions, we will enhance Aro Palace’s ability to attract guests from around the world and offer them a unique experience.” According to Daniela Florea, Vice Chairman of the Board of Directors of Aro Palace S.A., “We look forward to working with Hyatt to bring a new breath of fresh air to this first-class destination that has come to define the Brasov tourism skyline, and are excited about the unique opportunity to reinvigorate the iconic charm of the hotel’s old wing while developing an integrated solution to bring back to the hospitality market a part of the property that has been dormant since 2014.” “Aro Palace takes an important step in the defined strategy to develop this very important asset in our portfolio. Of all the top hospitality brands we have considered, Hyatt is without a doubt an excellent choice, we are excited to embark on this journey together,” said Radu Roșca, Executive Chairman of Transilvania Investments, the investment fund that controls 85% of Aro Palace SA. Prof. Dr. Ray F. IUNIUS , CEO of winsed.swiss, said, “We are honored to have played a key role in this first step towards a franchise agreement between Aro Palace SA and Hyatt. This collaboration not only signifies a remarkable development for the Romanian hospitality industry, but also aligns with winsed.swiss’ mission to facilitate strategic partnerships that redefine hotel management and guest experiences.” Established in 1939 and recognized for an atmosphere that blends historic charm with contemporary comfort,
the Aro Palace hotel features 189 guest rooms and suites and an additional 67 executive rooms and suites, an expansive spa inviting to a state of wellbeing, bars and business event rooms.
The hotel’s location offers a full view of the historic center of Brasov, making it a favorite choice for visitors to the area.
The hotel is part of Aro Palace SA, listed on the Bucharest Stock Exchange under the symbol ARO.
The company’s portfolio also includes Capitol Hotel, a 180-room hotel equipped with conference facilities and 2 restaurants, which is undergoing a radical restructuring process and will open its doors to guests at the end of 2025 under the Mercure Brasov Centre brand. Hyatt Hotels Corporation.
Hyatt Hotels Corporation, headquartered in Chicago, is a leading international hospitality company guided by its mission to care for people so they can be their best.
As of September 30, 2023, the company’s portfolio included more than 1,300 hotels and all-inclusive properties in 76 countries on six continents. The Company’s offerings include brands from the Timeless Collection, including Park Hyatt®, Grand Hyatt®, Hyatt Regency®, Hyatt®, Hyatt Vacation Club®, Hyatt Place®, Hyatt House®, Hyatt Studios and UrCove; the Boundless Collection, including Miraval®, Alila®, Andaz®, Thompson Hotels®, Dream® Hotels, Hyatt Centric® and Caption by Hyatt®; The Independent Collection, which includes The Unbound Collection by Hyatt®, Destination by Hyatt® and JdV by Hyatt®; and The Inclusive Collection, which includes Impression by Secrets, Hyatt Ziva®, Hyatt Zilara®, Zoëtry® Wellness & Spa Resorts, Secrets® Resorts & Spas, Breathless Resorts & Spas®, Dreams® Resorts & Spas, Hyatt Vivid Hotels & Resorts, Alua Hotels & Resorts® and Sunscape® Resorts & Spas.
Company subsidiaries operate the World of Hyatt® loyalty programs, ALG Vacations®, Mr & Mrs Smith™, Unlimited Vacation Club®, Amstar DMC destination management services and Trisept Solutions® technology services.