Radisson Hotel Group, one of the world’s largest hotel chains, is interested in expanding in Romania with its premium lifestyle brand Radisson RED, and is already negotiating with real estate developer Hagag Development Europe to open a hotel near Bucharest’s kilometer 0. The Israeli-owned developer Hagag Development Europe, controlled by businessman Yitzhak Hagag, is negotiating an agreement with a renowned international hotel chain to operate the former headquarters of the Institute for Hydropower Studies and Projects (ISPH) after converting it into a hotel. Negotiations are now being held with the Radisson group, which wants to open an 80-room Radisson RED hotel on the ISPH site. The Radisson RED brand, aimed at mature hotel markets, is part of the premium lifestyle hotel category, combining the personality of a boutique hotel with the affordability of a hotel chain. Radisson opened its first Radisson RED-branded hotel in south-eastern Europe in Belgrade last year. The entire network comprises 27 hotels, mostly in Europe and mostly 4-star. If negotiations with Hagag materialize, this will be the first Radisson RED hotel in Romania.
The Radisson hotel group is interested in bringing a new brand to Romania
