Maramure\u0219 County and the Ministry of Economy, Digitalization, Entrepreneurship, and Tourism have signed a financing contract through the NRRP worth approximately EUR 118.22 thousand for the project “SMARTMM – Digital transformation of the Maramure\u0219 tourist destination.” The initiative aims to create an integrated digital infrastructure and introduce smart tools to support the unified development and promotion of the destination.<\/p>\n
The project, carried out in partnership with the Maramure\u0219 County Destination Management Organization, benefits from a non-reimbursable financial grant of around EUR 97.23 thousand through Component C11 of the NRRP, supplemented by non-eligible expenses of EUR 20.99 thousand. The official implementation period runs between August 7 and August 31, 2026.<\/p>\n
The main objectives include upgrading the www.visitmaramures.ro platform and implementing a Destination Management System (DMS) to monitor visitor flows and analyze data on local infrastructure and services. The investment will see the development of a digital registry of tourism operators, an interactive cultural heritage map, a virtual gallery dedicated to folk artisans and traditional products, and an integrated media library. Additionally, the project includes conducting a positioning audit, a brand strategy, and a visual identity manual for the destination.<\/p>\n
What is the SMARTMM project in Maramure\u0219?<\/strong><\/p>\n SMARTMM is a digital transformation project aimed at creating an integrated digital infrastructure and smart tools to promote and manage Maramure\u0219 as a tourist destination.<\/p>\n How much funding is allocated for this initiative?<\/strong><\/p>\n The total value of the contract is approximately EUR 118.22 thousand, of which roughly EUR 97.23 thousand is non-reimbursable funding through the NRRP.<\/p>\n What key digital tools will be developed?<\/strong><\/p>\n The project will modernize visitmaramures.ro, implement a Destination Management System (DMS), create a digital operator registry, an interactive heritage map, and a virtual craft gallery.<\/p>\n","protected":false},"excerpt":{"rendered":" Maramure\u0219 County and the Ministry of Economy, Digitalization, Entrepreneurship, and Tourism have signed a financing contract through the NRRP worth approximately EUR 118.22 thousand for the project “SMARTMM – Digital transformation of the Maramure\u0219 tourist destination.” The initiative aims to create an integrated digital infrastructure and introduce smart tools to support the unified development and…<\/p>\n","protected":false},"author":0,"featured_media":91002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2858],"tags":[290],"thb-sponsors":[],"class_list":["post-128654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","tag-maramures"],"article_style_override":"on","post-style":"style2","post_via":[{"title":"agerpres.ro | 13.08","post_source_url":"https:\/\/agerpres.ro"}],"post-top-image":"https:\/\/rhn.ro\/wp-content\/uploads\/2019\/11\/turism-2.jpg","_links":{"self":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/128654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/comments?post=128654"}],"version-history":[{"count":0,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/128654\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media\/91002"}],"wp:attachment":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media?parent=128654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/categories?post=128654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/tags?post=128654"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/thb-sponsors?post=128654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}