San Diego-based hospitality management platform Cloudbeds has launched a new integrated feature called OTA Ads, designed to streamline hoteliers’ advertising campaigns on online travel agencies (OTAs). The tool allows direct creation and management of cost-per-click campaigns, debuting with a dedicated API connection for Expedia TravelAds to simplify operational workflows and optimize search visibility.<\/p>\n
The new solution addresses digital marketing fragmentation in the hotel sector, where properties must coordinate multiple channels, from paid placements and metasearch to retargeting and reputation management. Through OTA Ads, integrated into the Cloudbeds Digital Marketing suite (alongside Metasearch Ads, Hotel PMax, Retargeting, and Reputation), hoteliers can control campaign-level budgets, enable auto-reload options, and access AI-powered tools for ad copywriting. The system also allows image selection directly from existing profile libraries on OTA platforms.<\/p>\n
The application includes a centralized dashboard for performance monitoring, providing data on return on investment (ROI), spend, revenue, bookings, clicks, impressions, and remaining budget. Adam Harris, co-founder and CEO of Cloudbeds, emphasized that the integration delivers advertising tools directly within the system hoteliers use for daily operations. Founded in 2012, Cloudbeds provides software solutions to tens of thousands of properties across more than 150 countries, recognized in the field by Hotel Tech Report for eight consecutive years.<\/p>\n
What is Cloudbeds OTA Ads?<\/strong><\/p>\n Cloudbeds OTA Ads is an integrated advertising feature that allows hoteliers to create and manage cost-per-click ad campaigns on online travel agencies directly from the Cloudbeds platform.<\/p>\n Which OTA platform does Cloudbeds OTA Ads connect with initially?<\/strong><\/p>\n The feature launches with a dedicated API connection for Expedia TravelAds, enabling direct management of ad campaigns on Expedia.<\/p>\n What key features are included in Cloudbeds OTA Ads?<\/strong><\/p>\n Key features include campaign-level budget controls, auto-reload options, AI-powered ad copy tools, direct OTA profile image selection, and a centralized performance monitoring dashboard.<\/p>\n","protected":false},"excerpt":{"rendered":" San Diego-based hospitality management platform Cloudbeds has launched a new integrated feature called OTA Ads, designed to streamline hoteliers’ advertising campaigns on online travel agencies (OTAs). The tool allows direct creation and management of cost-per-click campaigns, debuting with a dedicated API connection for Expedia TravelAds to simplify operational workflows and optimize search visibility. The new…<\/p>\n","protected":false},"author":0,"featured_media":128135,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3693],"tags":[5448],"thb-sponsors":[],"class_list":["post-128198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-international","tag-cloudbeds"],"article_style_override":"on","post-style":"style2","post_via":[{"title":"hospitalitynet.org | 30.07","post_source_url":"https:\/\/www.hospitalitynet.org"}],"post-top-image":"https:\/\/rhn.ro\/wp-content\/uploads\/2019\/11\/hotelieri-2.jpg","_links":{"self":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/128198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/comments?post=128198"}],"version-history":[{"count":0,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/128198\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media\/128135"}],"wp:attachment":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media?parent=128198"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/categories?post=128198"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/tags?post=128198"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/thb-sponsors?post=128198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}