{"id":127806,"date":"2026-07-23T11:54:38","date_gmt":"2026-07-23T08:54:38","guid":{"rendered":"https:\/\/rhn.ro\/romania-horeca-2025-review-a-summary-of-market-trends\/"},"modified":"2026-07-23T11:54:55","modified_gmt":"2026-07-23T08:54:55","slug":"romania-horeca-2025-review-a-summary-of-market-trends","status":"publish","type":"post","link":"https:\/\/rhn.ro\/en\/romania-horeca-2025-review-a-summary-of-market-trends\/","title":{"rendered":"Romania HoReCa 2025 review, a summary of market trends"},"content":{"rendered":"<p><strong>Hotel segment: Growing turnover, but profit margins affected<\/strong><\/p>\n<p>The top ten companies owning and operating hotels in Romania recorded a cumulative turnover of nearly 286.1 million EUR in 2025, despite an unfavorable year for local tourism. According to data from the National Institute of Statistics, accommodation units across the country attracted 13.9 million tourists in 2025, down from 14.2 million in the previous year. The decline was driven by a drop in the number of Romanian tourists, while the foreign visitors segment recorded growth.<\/p>\n<p>The hotel operators ranking is led by ANA Hotels (controlled by George Copos), with a turnover of 46.8 million EUR in 2025, up nearly 11% compared to revenues of 42.3 million EUR in the previous year. However, the group&#8217;s net profit decreased to 2.3 million EUR. Second position is held by Societatea Companiilor Hoteliere Grand (operator of the JW Marriott hotel in Bucharest, controlled by the Austrian group Strabag), which reported business of 39.6 million EUR \u2014 exceeding the 38.1 million EUR threshold for the first time \u2014, but with a declining net profit of 3.5 million EUR. In third place is Nemo Investment Vehicle (operator of the Radisson Blu hotel in Bucharest), with revenues of 37.5 million EUR in 2025 and a negative result of 10.5 million EUR, widening compared to the previous year.<\/p>\n<p>While most major players increased their revenues, profits were eroded by the economic and political challenges of 2025. Results remain differentiated, with superior financial margins achieved by operators in the premium and spa segments.<\/p>\n<p><strong>Restaurants: Contraction in the traditional segment and progress in fast-food<\/strong><\/p>\n<p>The HoReCa market is undergoing a reconfiguration amid economic prudence and fiscal measures applied in 2025. Post-pandemic price increases, which up to doubled in some cases, led to reduced visit frequency and lower allocated budgets. The contraction phenomenon began in secondary and tertiary cities, later spreading nationwide. While classic restaurants are experiencing a drop in demand, fast-food segments and specialty coffee shops report record sales and expansion investments.<\/p>\n<p>The migration of consumers toward more affordable options boosted fast-food businesses:<\/p>\n<ul>\n<li><strong>Dristor Kebap<\/strong> reported its best year in history in 2025, doubling its business over the past two years toward 19.08 million EUR.<\/li>\n<li><strong>McDonald\u2019s Romania<\/strong> targets investments of approximately 76.3 million EUR over the next three years for digitalization and network expansion, following a 12% sales growth in the previous year.<\/li>\n<li>Other chains such as <strong>KFC, Taco Bell, Burger King, and Popeyes<\/strong> are accelerating their expansion, while new international brands (wagamama, Chili\u2019s) enter the market.<\/li>\n<\/ul>\n<p>In contrast, the traditional restaurant sector faces financial bottlenecks. The year 2025 was marked by three major insolvencies \u2014 La Pl\u0103cinte, Noodle Pack, and Salad Box \u2014, caused by payment difficulties to suppliers. Although the failure rate is 70% in the first year and 90% in the first two years of operation, entrepreneurial interest remains high, with constant openings in the coffee shop niche. However, operators anticipate a difficult year 2026 along the supply chain.<\/p>\n<p><strong>Travel agencies: Consolidation, international acquisitions, and listings<\/strong><\/p>\n<p>Romania&#8217;s travel agency sector is entering an accelerated consolidation phase within an historically fragmented market estimated at 2,000 players. According to data from the National Bank of Romania, Romanians&#8217; travel expenditure abroad exceeded the 10 billion EUR threshold last year, driven by high demand despite inflationary pressures in 2025.<\/p>\n<p>This trend attracted the attention of regional groups:<\/p>\n<ul>\n<li><strong>Rainbow Tours<\/strong> (Poland) acquired 70% of Paralela 45 shares last year (founded by Alin Burcea) to develop offline and online channels. The transaction follows other recent Polish acquisitions in the local market, namely Vola and Litoralulromanesc.ro.<\/li>\n<li><strong>Christian Tour<\/strong> will list on the Bucharest Stock Exchange on June 22, becoming the first tour operator listed on the local capital market after raising 28.42 million EUR through a public offering.<\/li>\n<\/ul>\n<p>These capital infusions provide major tour operators with the necessary resources for expansion and restructuring of a sector historically dominated by resellers.<\/p>\n<h3>Frequently Asked Questions<\/h3>\n<p><strong>How did top hotel operators perform in Romania in 2025?<\/strong><\/p>\n<p>While top hotel operators increased their overall turnover to nearly 286.1 million EUR, their profitability was negatively impacted by rising operational costs and economic challenges.<\/p>\n<p><strong>What trends shaped the Romanian restaurant market in 2025?<\/strong><\/p>\n<p>Traditional restaurants faced contraction and insolvencies due to inflation and reduced consumer visits, while fast-food chains and specialty cafes experienced strong growth and expansion.<\/p>\n<p><strong>What major developments occurred among travel agencies in Romania?<\/strong><\/p>\n<p>The travel agency market saw increased consolidation with foreign acquisitions, such as Rainbow Tours buying Paralela 45, and Christian Tour preparing its listing on the Bucharest Stock Exchange.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hotel segment: Growing turnover, but profit margins affected The top ten companies owning and operating hotels in Romania recorded a cumulative turnover of nearly 286.1 million EUR in 2025, despite an unfavorable year for local tourism. According to data from the National Institute of Statistics, accommodation units across the country attracted 13.9 million tourists in&hellip;<\/p>\n","protected":false},"author":0,"featured_media":127660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2852],"tags":[],"thb-sponsors":[],"class_list":["post-127806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotels-restaurants"],"article_style_override":"on","post-style":"style2","post_via":[{"title":"zf.ro | 16.07","post_source_url":"https:\/\/www.zf.ro"}],"post-top-image":"https:\/\/rhn.ro\/wp-content\/uploads\/2025\/10\/Hoteluri-si-resturante-category-picture.png","_links":{"self":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/127806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/comments?post=127806"}],"version-history":[{"count":0,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/127806\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media\/127660"}],"wp:attachment":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media?parent=127806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/categories?post=127806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/tags?post=127806"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/thb-sponsors?post=127806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}