Sphera Franchise Group has launched the first Taco Bell summer hub in Romania within the new Nibiru entertainment project in Costine\u0219ti. This opening represents the group’s sixth inauguration of 2026 and the second Taco Bell restaurant operationalized this year, while also consolidating the brand’s presence on the seaside, including at the Beach, Please! festival.<\/p>\n
The total investment allocated by Sphera Franchise Group for the development of the Taco Bell and KFC units in Nibiru exceeds EUR 1.2 million. In addition to the food unit, the brand is present at the Beach, Please! festival with an activation space of approximately 100 square meters, developed under the “Fiesta la Festival” concept, which includes music, relaxation, and interactive game zones. C\u0103lin Ionescu, CEO of Sphera Franchise Group, stated that these investments demonstrate the long-term commitment to growing and diversifying the group’s market presence.<\/p>\n
Sphera Franchise Group is the largest group in the food service industry in Romania, operating under franchise the KFC, Pizza Hut, and Taco Bell brands in Romania, KFC in Chi\u0219in\u0103u (Republic of Moldova) and in certain areas of Italy, as well as the Cioccolatitaliani brand in Italy. The group also holds the franchise rights for Hard Rock Caf\u00e9 in Romania and the Republic of Moldova, and for wagamama in Romania, respectively. The company currently manages over 180 restaurants across the three markets, has a team of over 5,000 employees, and has been listed on the Bucharest Stock Exchange since 2017.<\/p>\n
Where is the new Taco Bell hub located?<\/strong><\/p>\n The new Taco Bell summer hub is located within the Nibiru entertainment project in Costine\u0219ti, Romania.<\/p>\n How much did Sphera Franchise Group invest in the Nibiru units?<\/strong><\/p>\n Sphera Franchise Group invested over EUR 1.2 million in developing the Taco Bell and KFC units in Nibiru.<\/p>\n What brands does Sphera Franchise Group operate?<\/strong><\/p>\n Sphera Franchise Group operates KFC, Pizza Hut, Taco Bell, Cioccolatitaliani, Hard Rock Caf\u00e9, and wagamama across various markets.<\/p>\n","protected":false},"excerpt":{"rendered":" Sphera Franchise Group has launched the first Taco Bell summer hub in Romania within the new Nibiru entertainment project in Costine\u0219ti. This opening represents the group’s sixth inauguration of 2026 and the second Taco Bell restaurant operationalized this year, while also consolidating the brand’s presence on the seaside, including at the Beach, Please! festival. The…<\/p>\n","protected":false},"author":0,"featured_media":127445,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2852],"tags":[3347],"thb-sponsors":[],"class_list":["post-127592","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotels-restaurants","tag-sphera-franchise-group-en"],"article_style_override":"on","post-style":"style2","post_via":[{"title":"forbes.ro | 09.07","post_source_url":"https:\/\/www.forbes.ro"}],"post-top-image":"https:\/\/rhn.ro\/wp-content\/uploads\/2025\/10\/Hoteluri-si-resturante-category-picture.png","_links":{"self":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/127592","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/comments?post=127592"}],"version-history":[{"count":0,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/127592\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media\/127445"}],"wp:attachment":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media?parent=127592"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/categories?post=127592"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/tags?post=127592"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/thb-sponsors?post=127592"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}