The Romanian fast-casual restaurant chain Spartan has completed the rebranding and modernization process of its unit in Vivo Mall Constan\u021ba, following an investment of over EUR 238.4 thousand. This is the second location modernized by the company in Constan\u021ba this year, after the one in City Park Mall, with the cumulative value of investments made in the two units reaching over EUR 429.1 thousand.<\/p>\n
The restaurant in Vivo Mall Constan\u021ba has an area of approximately 110 square meters and has been completely reconfigured to integrate the brand’s new visual identity and the latest operational standards. The new space organization and workflow optimization are designed to reduce operating times and streamline services. Over 30 employees currently work in the two modernized locations in Constan\u021ba. Gabriel Melniciuc, General Manager of Spartan, emphasized that investments in customer experience and operational efficiency are the pillars of long-term sustainable growth, reflecting the company’s confidence in the quick-service restaurant segment of the local market.<\/p>\n
The national rebranding process was launched in December 2024 and involves the introduction of a new logo, a new design, and an updated communication concept. To date, the new image has been implemented in restaurants in Bucharest, Cluj-Napoca, Suceava, Drobeta-Turnu Severin, Piatra Neam\u021b, and Craiova.<\/p>\n
Across the entire network, Spartan ended the year 2025 with a turnover of over EUR 51.5 million and approximately 4.5 million customers served. Out of the total turnover, own locations generated approximately EUR 27.65 million, while franchise-operated restaurants recorded revenues of around EUR 23.84 million.<\/p>\n
What is the total investment made by Spartan in Constan\u021ba?<\/strong><\/p>\n Spartan invested over EUR 429.1 thousand in modernizing its two locations in Constan\u021ba (Vivo Mall and City Park Mall).<\/p>\n When did Spartan launch its national rebranding process?<\/strong><\/p>\n The national rebranding process was launched in December 2024, introducing a new logo, design, and communication concept.<\/p>\n What was Spartan’s turnover in 2025?<\/strong><\/p>\n Spartan ended 2025 with a turnover of over EUR 51.5 million, with own locations generating EUR 27.65 million and franchises generating EUR 23.84 million.<\/p>\n","protected":false},"excerpt":{"rendered":" The Romanian fast-casual restaurant chain Spartan has completed the rebranding and modernization process of its unit in Vivo Mall Constan\u021ba, following an investment of over EUR 238.4 thousand. This is the second location modernized by the company in Constan\u021ba this year, after the one in City Park Mall, with the cumulative value of investments made…<\/p>\n","protected":false},"author":0,"featured_media":127048,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2852],"tags":[2260],"thb-sponsors":[],"class_list":["post-127079","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotels-restaurants","tag-spartan"],"article_style_override":"on","post-style":"style2","post_via":[{"title":"trendshrb.ro | 29.06","post_source_url":"https:\/\/www.trendshrb.ro"}],"post-top-image":"https:\/\/rhn.ro\/wp-content\/uploads\/2025\/10\/Hoteluri-si-resturante-category-picture.png","_links":{"self":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/127079","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/comments?post=127079"}],"version-history":[{"count":0,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/127079\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media\/127048"}],"wp:attachment":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media?parent=127079"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/categories?post=127079"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/tags?post=127079"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/thb-sponsors?post=127079"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}