Starbucks has reduced its presence in Bucharest’s historic center by closing two flagship locations, amid a 90% drop in net profit for 2024. The financial results of the operator AmRest Coffee SRL indicate a turnover of EUR 39.42 million, a slight decrease compared to the previous year, marking a process of local network optimization and a re-evaluation of the expansion strategy.<\/p>\n
The company confirmed the closure of the Hanul lui Manuc coffee shop, a unit with over a decade of history, and the one located at 145 Calea Victoriei. The space on Calea Victoriei was taken over by Honest Food, which operates the Pia\u021ba9 brand in Oradea, renumed for the Babka cakes gifted to ministers by Prime Minister Bolojan. Following these decisions, Starbucks now only operates the Lipscani location in the historic center, in addition to the one at Universitate. Company representatives stated that these closures are the result of a routine portfolio evaluation, emphasizing that they are seeking new development opportunities in the Romanian market.<\/p>\n
Financial indicators for 2024 reflect significant challenges for AmRest Coffee SRL. Turnover reached EUR 39.42 million (RON 201 million), recording the second decline in the brand’s history in Romania, after 2020. Net profit plummeted from EUR 2.35 million (RON 12 million) in 2023 to just EUR 235,000 (RON 1.2 million) in 2024. During the same period, debts were reduced from EUR 6.47 million to EUR 4.59 million, and the average number of employees decreased by 6%, reaching 641.<\/p>\n
The Polish group AmRest has held the Starbucks franchise for Romania and Bulgaria since 2015, when it took over operations from Marinopoulos Coffee SEE for approximately EUR 16 million. Recently, the franchise agreement was extended until at least 2028. Globally, the brand founded in 1971 has reached over 40,000 coffee shops in 80 countries, being listed on the NASDAQ stock exchange since 1992. In the region, AmRest currently operates over 430 Starbucks stores.<\/p>\n
Why did Starbucks close locations in central Bucharest?<\/strong><\/p>\n The closures are part of a routine portfolio evaluation and a network optimization process, following financial results that were below expectations.<\/p>\n By how much did Starbucks’ profit in Romania decrease in 2024?<\/strong><\/p>\n The net profit of the operator AmRest Coffee SRL dropped by 90%, from EUR 2.35 million in 2023 to approximately EUR 235,000 in 2024.<\/p>\n Who holds the Starbucks franchise in Romania?<\/strong><\/p>\n The Starbucks franchise for Romania and Bulgaria is held by the Polish group AmRest, which took over operations in 2015.<\/p>\n","protected":false},"excerpt":{"rendered":" Starbucks has reduced its presence in Bucharest’s historic center by closing two flagship locations, amid a 90% drop in net profit for 2024. The financial results of the operator AmRest Coffee SRL indicate a turnover of EUR 39.42 million, a slight decrease compared to the previous year, marking a process of local network optimization and…<\/p>\n","protected":false},"author":0,"featured_media":125067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2852],"tags":[5402],"thb-sponsors":[],"class_list":["post-125118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotels-restaurants","tag-starbucks"],"article_style_override":"on","post-style":"style2","post_via":[{"title":"profit.ro | 28.03","post_source_url":"https:\/\/www.profit.ro"}],"post-top-image":"https:\/\/rhn.ro\/wp-content\/uploads\/2025\/10\/Hoteluri-si-resturante-category-picture.png","_links":{"self":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/125118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/comments?post=125118"}],"version-history":[{"count":0,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/125118\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media\/125067"}],"wp:attachment":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media?parent=125118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/categories?post=125118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/tags?post=125118"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/thb-sponsors?post=125118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}