{"id":125028,"date":"2015-01-05T00:00:00","date_gmt":"2015-01-04T22:00:00","guid":{"rendered":"https:\/\/rhn.ro\/bucharest-to-launch-official-tourism-brand\/"},"modified":"2026-03-28T23:32:39","modified_gmt":"2026-03-28T21:32:39","slug":"bucharest-to-launch-official-tourism-brand","status":"publish","type":"post","link":"https:\/\/rhn.ro\/en\/bucharest-to-launch-official-tourism-brand\/","title":{"rendered":"Bucharest to Launch Official Tourism Brand"},"content":{"rendered":"
Calin Ile, vice president of the Association for the Promotion of Tourism in Bucharest, stated that in the near future, Bucharest will have a tourist brand and will be promoted abroad starting this year through the nightlife of the Old Town, the city’s green areas, the Palace of the Parliament \u2013 which is the largest building in Europe, and authentic Romanian elements \u2013 the Village Museum and the Museum of the Romanian Peasant.<\/div>\n
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He believes that currently, the most important point of attraction for foreigners is the lifestyle of Bucharest residents and that Romanians are friendly, with many speaking foreign languages. Foreigners visiting Bucharest generally leave with a better impression than they had upon arrival.<\/div>\n
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Foreign tourists arriving in Bucharest are dissatisfied with the lack of a pedestrian information system with maps, especially in the Old Town area, and the absence of a pre-promoted event calendar that includes museum schedules and cultural performances. Another cause for dissatisfaction among foreigners is the taxi situation in the city, both the transfer from Otopeni and potential rides through the city, especially at night, as tourists consider them a risk and stress factor. Another issue is the lack of parking in the city center for tourist coaches.<\/div>\n
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The Association for the Promotion and Development of Tourism in Bucharest was established in July 2014 through the association of nine founding members: ANAT, representing travel agencies; FIHR, one of the associations representing hotels in Bucharest; HORA – the representative of restaurants in the capital; SKAL, which brings together tourism specialists; the Bucharest Chamber of Commerce and Industry; the Bucharest Airports Company; UNTRR, as a representative of transporters; Tarom; and the Bucharest City Hall.<\/div>\n
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The initial budget was represented by each member’s contribution, namely EUR 1,500. The immediate next step was the approval in the council meeting at the end of November of an amount of RON 500,000 per month, the contribution of the Bucharest City Hall to the association for the promotion of the city.<\/div>\n
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Calin Ile specified that, in the future, the main source of funding should be the stay tax, that city tax collected from tourists and paid into local budgets. Everywhere in the world, 80% of this is poured back into tourism.<\/div>\n

Source: Mediafax<\/a><\/p>\n

Frequently Asked Questions<\/h3>\n

What tourist attractions will be promoted under Bucharest’s new brand?<\/strong><\/p>\n

The promotion will focus on the Old Town’s nightlife, the Palace of the Parliament, the city’s green spaces, and authentic sites like the Village Museum.<\/p>\n

What are the main complaints of foreign tourists visiting Bucharest?<\/strong><\/p>\n

Tourists often cite the lack of pedestrian signage and maps, the absence of a clear event calendar, taxi-related stress, and insufficient bus parking.<\/p>\n

How is the tourism promotion of Bucharest funded?<\/strong><\/p>\n

Initial funding comes from association members and the City Hall, with plans to transition to using the city tax collected from overnight stays.<\/p>\n","protected":false},"excerpt":{"rendered":"

Calin Ile, vice president of the Association for the Promotion of Tourism in Bucharest, stated that in the near future, Bucharest will have a tourist brand and will be promoted abroad starting this year through the nightlife of the Old Town, the city’s green areas, the Palace of the Parliament \u2013 which is the largest…<\/p>\n","protected":false},"author":0,"featured_media":65229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2858],"tags":[],"thb-sponsors":[],"class_list":["post-125028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism"],"article_style_override":"","post-style":"","post_via":"","post-top-image":"https:\/\/rhn.ro\/wp-content\/uploads\/2019\/11\/turism-2.jpg","_links":{"self":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/125028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/comments?post=125028"}],"version-history":[{"count":0,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/125028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media\/65229"}],"wp:attachment":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media?parent=125028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/categories?post=125028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/tags?post=125028"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/thb-sponsors?post=125028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}