{"id":122722,"date":"2016-10-17T00:00:00","date_gmt":"2016-10-16T21:00:00","guid":{"rendered":"https:\/\/rhn.ro\/study-ski-holiday-searches-start-as-early-as-summer\/"},"modified":"2026-03-28T15:52:04","modified_gmt":"2026-03-28T13:52:04","slug":"study-ski-holiday-searches-start-as-early-as-summer","status":"publish","type":"post","link":"https:\/\/rhn.ro\/en\/study-ski-holiday-searches-start-as-early-as-summer\/","title":{"rendered":"Study: Ski Holiday Searches Start as Early as Summer"},"content":{"rendered":"<div>According to a study conducted by the online marketing agency Today&#8217;s, in the last week of August, searches for the keywords \u201cAustria ski offers\u201d doubled compared to the summer months, and in September, they increased by over 500%. The upward trend in searches for ski holidays in Austrian resorts continues through the autumn, with the peak reached in December and January, when Romanians make the final decision regarding their holiday destination choice.<\/div>\n<div><\/div>\n<div>According to the aforementioned study, Romanians&#8217; interest in ski offers in Bulgaria is much higher during the summer months, specifically in June, July, and August. For example, in July, searches increased by 127% compared to May.<\/div>\n<div><\/div>\n<div>At the end of August, the number of searches for the keywords \u201cNew Year&#8217;s Eve offers\u201d also begins to increase. In September, the number of searches doubles compared to the summer months, and the peak is reached in December, when the number increases by 70% compared to September.<\/div>\n<div><\/div>\n<p>Source: <a href=\"http:\/\/www.dailybusiness.ro\" data-wplink-url-error=\"true\">Daily Business<\/a><\/p>\n<h3>Frequently Asked Questions<\/h3>\n<p><strong>When do Romanians start searching for ski holidays?<\/strong><\/p>\n<p>Searches for ski holidays, particularly for destinations like Austria, begin to increase significantly as early as late August and September.<\/p>\n<p><strong>Which ski destinations are popular during the summer search period?<\/strong><\/p>\n<p>Austria and Bulgaria are the primary destinations, with searches for Bulgaria being notably high throughout June, July, and August.<\/p>\n<p><strong>When is the peak period for New Year&#8217;s Eve holiday searches?<\/strong><\/p>\n<p>While searches begin in late August, the peak interest for New Year&#8217;s Eve offers is reached in December.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to a study conducted by the online marketing agency Today&#8217;s, in the last week of August, searches for the keywords \u201cAustria ski offers\u201d doubled compared to the summer months, and in September, they increased by over 500%. The upward trend in searches for ski holidays in Austrian resorts continues through the autumn, with the&hellip;<\/p>\n","protected":false},"author":0,"featured_media":66350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2858],"tags":[],"thb-sponsors":[],"class_list":["post-122722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism"],"article_style_override":"","post-style":"","post_via":"","post-top-image":"https:\/\/rhn.ro\/wp-content\/uploads\/2019\/11\/turism-2.jpg","_links":{"self":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/122722","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/comments?post=122722"}],"version-history":[{"count":0,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/122722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media\/66350"}],"wp:attachment":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media?parent=122722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/categories?post=122722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/tags?post=122722"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/thb-sponsors?post=122722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}