{"id":121688,"date":"2017-09-18T00:00:00","date_gmt":"2017-09-17T21:00:00","guid":{"rendered":"https:\/\/rhn.ro\/ihg-launches-new-avid-brand-in-america\/"},"modified":"2026-03-28T12:32:32","modified_gmt":"2026-03-28T10:32:32","slug":"ihg-launches-new-avid-brand-in-america","status":"publish","type":"post","link":"https:\/\/rhn.ro\/en\/ihg-launches-new-avid-brand-in-america\/","title":{"rendered":"IHG Launches New Avid Brand in America"},"content":{"rendered":"<div>On September 18, the InterContinental Hotels Group, IHG, announced the launch of the midscale brand Avid, which Elie Maalouf, IHG&#8217;s CEO for the Americas, calls a &#8220;natural progression&#8221; from the company&#8217;s Holiday Inn and Holiday Inn Express brands.<\/div>\n<div><\/div>\n<div>Avid hotels will have between 95 and 100 rooms and at least three levels.<\/div>\n<div><\/div>\n<div>Maalouf specified that the prototype Avid hotel lobby is open, with large windows for maximum light. The open multi-functional space can be used for breakfast or work, while a market offers necessary supplies.<\/div>\n<div><\/div>\n<div>Rooms feature sound-reduction elements and open storage spaces, and bathrooms have bright lighting.<\/div>\n<div><\/div>\n<div>The company conducted focus groups asking guests where they stay when traveling and what they disliked about their chosen hotels. Based on these responses, Avid hotels do not feature swimming pools or meeting rooms, but instead emphasize common spaces in the lobbies.<\/div>\n<div><\/div>\n<div>IHG expects the investment in constructing an Avid hotel to be 10% to 15% lower than the investment in a Holiday Inn Express hotel, and the room rate will be $10 to $15 lower.<\/div>\n<div><\/div>\n<div>Construction of the first Avid hotel will begin in early 2018, with its opening scheduled for 2019.<\/div>\n<div><\/div>\n<div>Over 150 owners have already expressed interest in this brand. For now, the company will launch the brand domestically but could expand to other markets.<\/div>\n<div><\/div>\n<div>Avid Hotels is ready for franchising starting today, Maalouf stated, officially marking the beginning of licensing in the US.<\/div>\n<div><\/div>\n<p>Source: <a href=\"http:\/\/www.hotelmanagement.net\" data-wplink-url-error=\"true\">Hotel Management<\/a><\/p>\n<h3>Frequently Asked Questions<\/h3>\n<p><strong>What is the new Avid brand by IHG?<\/strong><\/p>\n<p>Avid is a midscale hotel brand launched by IHG, positioned as a natural progression from Holiday Inn and Holiday Inn Express, focusing on essential quality at a lower price point.<\/p>\n<p><strong>How does Avid compare to Holiday Inn Express in terms of cost?<\/strong><\/p>\n<p>Investment in an Avid hotel is expected to be 10-15% lower than a Holiday Inn Express, with room rates also being $10-$15 cheaper.<\/p>\n<p><strong>What amenities are excluded from Avid hotels based on guest feedback?<\/strong><\/p>\n<p>Based on focus group research, Avid hotels do not include swimming pools or meeting rooms, prioritizing open, multi-functional lobby spaces instead.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>On September 18, the InterContinental Hotels Group, IHG, announced the launch of the midscale brand Avid, which Elie Maalouf, IHG&#8217;s CEO for the Americas, calls a &#8220;natural progression&#8221; from the company&#8217;s Holiday Inn and Holiday Inn Express brands. Avid hotels will have between 95 and 100 rooms and at least three levels. Maalouf specified that&hellip;<\/p>\n","protected":false},"author":0,"featured_media":66875,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2852],"tags":[],"thb-sponsors":[],"class_list":["post-121688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotels-restaurants"],"article_style_override":"","post-style":"","post_via":"","post-top-image":"https:\/\/rhn.ro\/wp-content\/uploads\/2019\/11\/hotelieri-2.jpg","_links":{"self":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/121688","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/comments?post=121688"}],"version-history":[{"count":0,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/121688\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media\/66875"}],"wp:attachment":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media?parent=121688"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/categories?post=121688"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/tags?post=121688"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/thb-sponsors?post=121688"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}