{"id":120242,"date":"2019-03-06T00:00:00","date_gmt":"2019-03-05T22:00:00","guid":{"rendered":"https:\/\/rhn.ro\/tribe-is-the-new-brand-launched-by-accor\/"},"modified":"2026-03-27T20:14:07","modified_gmt":"2026-03-27T18:14:07","slug":"tribe-is-the-new-brand-launched-by-accor","status":"publish","type":"post","link":"https:\/\/rhn.ro\/en\/tribe-is-the-new-brand-launched-by-accor\/","title":{"rendered":"TRIBE is the new brand launched by Accor"},"content":{"rendered":"<div>Accor continues to expand its portfolio and launches a new lifestyle brand in the midscale segment, TRIBE, which aims to surprise travelers with an original, exciting, and thoughtful offering that focuses on style rather than price.&nbsp;<\/div>\n<div><\/div>\n<div>Bicycle rental services, a fitness center, co-working areas, as well as excellent city exploration offers will be available at an affordable price.<\/div>\n<div><\/div>\n<div>Currently, TRIBE is present with only one location in Australia. Ten other openings are already scheduled by 2022 in Europe and Asia Pacific, totaling over 1,700 rooms.<\/div>\n<div><\/div>\n<div>TRIBE was designed to attract not only guests but also owners and investors, with a product that guarantees superior financial returns due to improved customer perception based on economical spaces and services.<\/div>\n<div><\/div>\n<div>Gaurav Bhushan, Chief Development Officer at Accor, stated: &quot;The development plan for more than 50 hotels under negotiation for the coming years leads us to believe that the Tribe brand will achieve significant growth worldwide, including in key locations such as Paris, London, Singapore, Dubai, Bangkok &#8230; It will make its debut in 150 international destinations by 2030.&quot;<\/div>\n<p>Source: <a href=\"http:\/\/www.accorhotels-group.com\" data-wplink-url-error=\"true\">AccorHotels<\/a><\/p>\n<h3>Frequently Asked Questions<\/h3>\n<p><strong>What concept does the new TRIBE brand propose?<\/strong><\/p>\n<p>TRIBE is a midscale lifestyle brand that prioritizes style and high-quality design over price, offering co-working spaces and fitness centers at affordable rates.<\/p>\n<p><strong>Where are TRIBE hotels currently located?<\/strong><\/p>\n<p>Currently, TRIBE operates one location in Australia, with ten more openings scheduled across Europe and Asia Pacific by 2022.<\/p>\n<p><strong>What is the expansion goal for TRIBE?<\/strong><\/p>\n<p>Accor aims for the TRIBE brand to be present in 150 international destinations by 2030, with over 50 hotels already under negotiation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Accor continues to expand its portfolio and launches a new lifestyle brand in the midscale segment, TRIBE, which aims to surprise travelers with an original, exciting, and thoughtful offering that focuses on style rather than price.&nbsp; Bicycle rental services, a fitness center, co-working areas, as well as excellent city exploration offers will be available at&hellip;<\/p>\n","protected":false},"author":0,"featured_media":67600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2852],"tags":[],"thb-sponsors":[],"class_list":["post-120242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hotels-restaurants"],"article_style_override":"","post-style":"","post_via":"","post-top-image":"https:\/\/rhn.ro\/wp-content\/uploads\/2019\/11\/hotelieri-2.jpg","_links":{"self":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/120242","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/comments?post=120242"}],"version-history":[{"count":0,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/120242\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media\/67600"}],"wp:attachment":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media?parent=120242"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/categories?post=120242"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/tags?post=120242"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/thb-sponsors?post=120242"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}