{"id":120222,"date":"2019-03-14T00:00:00","date_gmt":"2019-03-13T22:00:00","guid":{"rendered":"https:\/\/rhn.ro\/study-more-and-more-tourists-use-a-smartphone-app-when-booking-a-flight\/"},"modified":"2026-03-27T20:12:01","modified_gmt":"2026-03-27T18:12:01","slug":"study-more-and-more-tourists-use-a-smartphone-app-when-booking-a-flight","status":"publish","type":"post","link":"https:\/\/rhn.ro\/en\/study-more-and-more-tourists-use-a-smartphone-app-when-booking-a-flight\/","title":{"rendered":"Study: more and more tourists use a smartphone app when booking a flight"},"content":{"rendered":"
Mobile applications have become personal assistants in the travels of business people and tourists, helping them search for and purchase airline tickets or accommodation, rent cars, or discover leisure activities at their destination.<\/div>\n
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Thus, over 60% of travelers use a mobile app almost always or sometimes to book flights, according to a study by Travelport.<\/div>\n
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About 91% of business travelers search for a flight through an application, while only 68% of tourists use an app for flight searches. On the other hand, 81% of business travelers use voice assistance during a trip, compared to 34% in the case of leisure travelers.<\/div>\n
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In first place among the most used mobile applications are those of airlines, followed by those of hotels, price comparison tools, travel agencies, accommodation booking sites, and itinerary planning apps.<\/div>\n
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The Travelport study, conducted at the end of 2018 on more than 1,100 tourists and 100 tourism specialists, shows that mobile applications are increasingly used and trusted in planning a trip.<\/div>\n
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The study highlighted that tourists prefer to receive commercial offers via email, rather than through notifications.<\/div>\n
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The main reasons why tourists choose to download a travel app are a good rating displayed in app stores and recommendations from a friend or family member.<\/div>\n
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A similar study conducted for 2018 showed that only 8% of the companies interviewed considered a mobile app development strategy important for their future success, while the current study shows that in 2019, such a strategy is considered the key to the development of all businesses.<\/div>\n
<\/div>\n
38% of airlines and 72% of travel companies are aware that they do not invest enough in services offered through mobile devices. They have also expressed their intention to increase investments in mobile applications. The goals pursued are increasing interest in their brand and products, increasing sales, increasing brand retention and loyalty, and attracting new customers.<\/div>\n
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Source: Profit<\/a><\/p>\n

Frequently Asked Questions<\/h3>\n

How many travelers use apps to book flights?<\/strong><\/p>\n

According to the Travelport study, over 60% of travelers use mobile applications either almost always or occasionally to book their flights.<\/p>\n

What are the most popular types of travel apps?<\/strong><\/p>\n

Airline apps are the most popular, followed by hotel apps, price comparison tools, travel agency platforms, and itinerary planners.<\/p>\n

Why do tourists download specific travel applications?<\/strong><\/p>\n

The primary drivers for downloading travel apps are high ratings in app stores and personal recommendations from friends or family members.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mobile applications have become personal assistants in the travels of business people and tourists, helping them search for and purchase airline tickets or accommodation, rent cars, or discover leisure activities at their destination. Thus, over 60% of travelers use a mobile app almost always or sometimes to book flights, according to a study by Travelport.…<\/p>\n","protected":false},"author":0,"featured_media":67612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2858],"tags":[],"thb-sponsors":[],"class_list":["post-120222","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism"],"article_style_override":"","post-style":"","post_via":"","post-top-image":"https:\/\/rhn.ro\/wp-content\/uploads\/2019\/11\/turism-2.jpg","_links":{"self":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/120222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/comments?post=120222"}],"version-history":[{"count":0,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/120222\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media\/67612"}],"wp:attachment":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media?parent=120222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/categories?post=120222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/tags?post=120222"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/thb-sponsors?post=120222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}