{"id":118321,"date":"2020-08-02T15:34:20","date_gmt":"2020-08-02T12:34:20","guid":{"rendered":"https:\/\/rhn.ro\/bran-castle-70-revenue-drop-compared-to-2019\/"},"modified":"2026-03-07T16:13:28","modified_gmt":"2026-03-07T14:13:28","slug":"bran-castle-70-revenue-drop-compared-to-2019","status":"publish","type":"post","link":"https:\/\/rhn.ro\/en\/bran-castle-70-revenue-drop-compared-to-2019\/","title":{"rendered":"Bran Castle: 70% Revenue Drop Compared to 2019"},"content":{"rendered":"\n<p>Since its reopening on June 5th, Bran Castle has recorded a 70% decrease in revenue and a 65% drop in the number of visitors compared to the same period in 2019, stated the museum institution&#8217;s marketing director, Alexandru Pri\u0219cu. According to him, in 2020, the promotion campaigns for the well-known tourist attraction are focused exclusively on activating the domestic market, given that, currently, the only foreign visitors are expats living in Romania.<\/p>\n\n\n<h3>Frequently Asked Questions<\/h3>\n<strong>What caused the revenue drop at Bran Castle?<\/strong>\n<p>The decline is attributed to travel restrictions and the pandemic context, which significantly limited the number of international tourists.<\/p>\n<strong>Who are the current foreign visitors to the castle?<\/strong>\n<p>Currently, the only foreign visitors are expatriates living in Romania, as international tourism remains restricted.<\/p>\n<strong>How is Bran Castle adapting its marketing strategy?<\/strong>\n<p>The museum has shifted its focus exclusively toward the domestic market to attract more Romanian visitors during this period.<\/p>","protected":false},"excerpt":{"rendered":"<p>Since its reopening on June 5th, Bran Castle has recorded a 70% decrease in revenue and a 65% drop in the number of visitors compared to the same period in 2019, stated the museum institution&#8217;s marketing director, Alexandru Pri\u0219cu. According to him, in 2020, the promotion campaigns for the well-known tourist attraction are focused exclusively&hellip;<\/p>\n","protected":false},"author":0,"featured_media":69222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2858],"tags":[177],"thb-sponsors":[],"class_list":["post-118321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","tag-castelul-bran"],"article_style_override":"on","post-style":"style2","post_via":"","post-top-image":"https:\/\/rhn.ro\/wp-content\/uploads\/2019\/11\/turism-2.jpg","_links":{"self":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/118321","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/comments?post=118321"}],"version-history":[{"count":0,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/118321\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media\/69222"}],"wp:attachment":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media?parent=118321"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/categories?post=118321"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/tags?post=118321"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/thb-sponsors?post=118321"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}