Spa tourism is the segment that can provide the added value the Romanian economy needs, claims Frank Halmos, CEO of the Ensana hotel group.<\/p>\n
Our country holds one-third of Europe’s balneoclimatic potential. In Romania, spa treatments have a very long tradition, our country being among the first in the world to create a scientific society of balneology and climatology. Added to all this is the fact that most resorts are located in picturesque areas.<\/p>\n
The Ensana hotel group currently owns three hotels through the Sovata Ensana Health Spa Hotels tourist complex: Br\u0103det Ensana Health Spa Hotel, Sovata Ensana Health Spa Hotel, and Ursina Ensana Health Spa Hotel.<\/p>\n
\u201cSpa tourism has a very bright future, largely due to the change in people’s mindset. The pandemic showed us that health is a fragile treasure and that it’s worth investing in, whether we look at it from the perspective of a professional operator offering spa treatments or from that of a future patient,\u201d stated Frank Halmos, CEO of the hotel chain.<\/p>\n
2022 was the best year in the history of the Ensana hotel group. Last year, the group’s business reached 65 million RON, a figure 45% higher than that recorded in 2019 \u2013 the year considered the best before the pandemic.<\/p>\n
The hotel group has entered a new stage of development; for the immediate period, the group has targeted new expansions, and regarding the product strategy, a strong development of the wellness segment is being considered.<\/p>\n
What is Romania’s share of Europe’s balneoclimatic potential?<\/strong><\/p>\n Romania holds approximately one-third of the total spa and balneoclimatic potential of Europe.<\/p>\n Which hotels does the Ensana group operate in Romania?<\/strong><\/p>\n The group operates three hotels within the Sovata complex: Br\u0103det Ensana Health Spa Hotel, Sovata Ensana Health Spa Hotel, and Ursina Ensana Health Spa Hotel.<\/p>\n What was Ensana’s financial performance in 2022?<\/strong><\/p>\n Ensana reached a record turnover of 65 million RON in 2022, representing a 45% increase compared to 2019.<\/p>\n","protected":false},"excerpt":{"rendered":" Spa tourism is the segment that can provide the added value the Romanian economy needs, claims Frank Halmos, CEO of the Ensana hotel group. Our country holds one-third of Europe’s balneoclimatic potential. In Romania, spa treatments have a very long tradition, our country being among the first in the world to create a scientific society…<\/p>\n","protected":false},"author":0,"featured_media":91330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2858],"tags":[1548,1546,1549,874],"thb-sponsors":[],"class_list":["post-116159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","tag-bradet-ensana-health-spa-hotel","tag-ensana","tag-sovata-ensana-health-spa-hotel","tag-turism-balnear"],"article_style_override":"on","post-style":"style2","post_via":"","post-top-image":"https:\/\/rhn.ro\/wp-content\/uploads\/2019\/11\/turism-2.jpg","_links":{"self":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/116159","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/comments?post=116159"}],"version-history":[{"count":0,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/116159\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media\/91330"}],"wp:attachment":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media?parent=116159"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/categories?post=116159"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/tags?post=116159"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/thb-sponsors?post=116159"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}