{"id":115675,"date":"2026-03-04T11:59:02","date_gmt":"2026-03-04T09:59:02","guid":{"rendered":"https:\/\/rhn.ro\/rainbow-tours-acquires-paralela45-for-eur-16-million\/"},"modified":"2026-03-04T11:59:18","modified_gmt":"2026-03-04T09:59:18","slug":"rainbow-tours-acquires-paralela45-for-eur-16-million","status":"publish","type":"post","link":"https:\/\/rhn.ro\/en\/rainbow-tours-acquires-paralela45-for-eur-16-million\/","title":{"rendered":"Rainbow Tours Acquires Paralela45 for EUR 16 Million"},"content":{"rendered":"
[vc_row][vc_column][vc_column_text css=””]The travel agency Paralela45 will merge with the Polish operator Rainbow Tours in May 2025, in a transaction estimated at approximately EUR 16 million. The agreement outlines an aggressive expansion strategy for the local market, including the opening of 25 new agencies over the next five years and a 120% increase in the team of consultants, driven by the growing interest of major international groups in the Romanian tourism sector.<\/p>\n

Following the merger, the Burcea family will retain a one-third stake in Paralela45 and will continue to provide executive management, with Alin Burcea as CEO and Ioana Burcea as Head of Business Innovation. The new development strategy aims to expand the current network of 38 agencies across 30 cities by testing new location formats, including shopping malls. Currently, the company has over 220 employees, 141 of whom are travel consultants, a number set to increase significantly over the next three years.<\/p>\n

Financially, Paralela45 recorded a turnover of approximately EUR 9.93 million in 2023, a 15% increase compared to the previous year, and a net profit of EUR 1.24 million, marking a 66% advance. The buyer, Rainbow Tours, is Poland’s second-largest operator and is listed on the Warsaw Stock Exchange. The Polish group reported consolidated revenues of approximately EUR 925 million at the end of 2024, operating over 100 branches and owning the White Olive hotel chain in Greece.<\/p>\n

This transaction confirms the vibrancy of the local tourism market, being the third major move in the last year, following the exits of the founders of Vola.ro and Litoralulromanesc.ro. The regional context is also marked by other strategic moves, such as the imminent entry of TUI Poland and the expansion of the Anex Tour group in Romania, both aiming to consolidate their presence in a market that is becoming increasingly attractive to foreign investors.[\/vc_column_text][\/vc_column][\/vc_row]\n

Frequently Asked Questions<\/h3>\n

What is the value of the Rainbow Tours and Paralela45 deal?<\/strong><\/p>\n

The transaction is estimated at approximately EUR 16 million, with the merger scheduled for completion in May 2025.<\/p>\n

Will the Burcea family still manage Paralela45?<\/strong><\/p>\n

Yes, the Burcea family will retain a 33% stake and executive management, with Alin Burcea continuing as CEO.<\/p>\n

What are the expansion goals following this merger?<\/strong><\/p>\n

The company plans to open 25 new agencies within five years and increase its team of travel consultants by 120%.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_column_text css=””]The travel agency Paralela45 will merge with the Polish operator Rainbow Tours in May 2025, in a transaction estimated at approximately EUR 16 million. The agreement outlines an aggressive expansion strategy for the local market, including the opening of 25 new agencies over the next five years and a 120% increase in the team…<\/p>\n","protected":false},"author":0,"featured_media":115669,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2858],"tags":[5346],"thb-sponsors":[],"class_list":["post-115675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","tag-rainbow-tours"],"article_style_override":"on","post-style":"style2","post_via":[{"title":"profit.ro | 04.03","post_source_url":"https:\/\/www.profit.ro"}],"post-top-image":"https:\/\/rhn.ro\/wp-content\/uploads\/2019\/11\/turism-2.jpg","_links":{"self":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/115675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/comments?post=115675"}],"version-history":[{"count":0,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/115675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media\/115669"}],"wp:attachment":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media?parent=115675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/categories?post=115675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/tags?post=115675"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/thb-sponsors?post=115675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}