{"id":115663,"date":"2026-03-04T10:05:31","date_gmt":"2026-03-04T08:05:31","guid":{"rendered":"https:\/\/rhn.ro\/courtyard-by-marriott-floreasca-listed-for-sale-by-jll\/"},"modified":"2026-03-04T10:05:46","modified_gmt":"2026-03-04T08:05:46","slug":"courtyard-by-marriott-floreasca-listed-for-sale-by-jll","status":"publish","type":"post","link":"https:\/\/rhn.ro\/en\/courtyard-by-marriott-floreasca-listed-for-sale-by-jll\/","title":{"rendered":"Courtyard by Marriott Floreasca listed for sale by JLL"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]Consulting firm JLL has listed for sale the Courtyard by Marriott Floreasca hotel in Bucharest, a 4-star property with 259 rooms located in the capital&#8217;s main business hub. Completed in 2019, the property is currently operated by the Lithuanian group Apex Alliance under a franchise agreement with Marriott International. The transaction offers investors the opportunity to acquire the asset either through a long-term lease agreement or a hotel management agreement (HMA) with the existing operator, amid record local market dynamics.<\/p>\n<p>The seller, Apex Alliance Hotel Management, currently manages six hotels in Bucharest, totaling over 1,000 rooms, including The Marmorosch, Moxy Old Town, and Hilton Garden Inn Old Town. The group has invested approximately EUR 120 million in Romanian properties so far, generating EUR 50 million in revenue in 2024, with a growth forecast of EUR 5 million for 2025. Recently, Apex Alliance sold the Hilton Garden Inn Bucharest Airport hotel to the real estate group Yellow Tree and partnered with the Pav\u0103l brothers, owners of Dedeman, for the acquisition of the Waldhaus Flims complex in Switzerland.<\/p>\n<p>The Romanian hotel market recorded a transaction volume of approximately EUR 30 million in 2024, representing 4% of total commercial investments. A major milestone last year was the acquisition of the Ambasador Hotel by the Austrian group House of Julius Meinl. The sector is undergoing an accelerated growth phase, reaching a record 25 million overnight stays in 2024, the highest level in the last three decades. For the 2025-2026 period, 15 new projects have been announced, which will add over 2,000 rooms under international brands such as Corinthia, Swissotel, Ascott Hotels, Marriott, Hilton, and Accor.[\/vc_column_text][\/vc_column][\/vc_row]\n<h3>Frequently Asked Questions<\/h3>\n<p><strong>Who is the current operator of Courtyard by Marriott Floreasca?<\/strong><\/p>\n<p>The hotel is currently operated by the Lithuanian group Apex Alliance under a franchise agreement with Marriott International.<\/p>\n<p><strong>What are the investment options for this property?<\/strong><\/p>\n<p>Investors can acquire the asset either through a long-term lease agreement or via a hotel management agreement (HMA) with the current operator.<\/p>\n<p><strong>What is the current state of the Romanian hotel market?<\/strong><\/p>\n<p>The market is experiencing record growth, with 25 million overnight stays in 2024 and 15 new international projects scheduled for 2025-2026.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_column_text css=&#8221;&#8221;]Consulting firm JLL has listed for sale the Courtyard by Marriott Floreasca hotel in Bucharest, a 4-star property with 259 rooms located in the capital&#8217;s main business hub. Completed in 2019, the property is currently operated by the Lithuanian group Apex Alliance under a franchise agreement with Marriott International. The transaction offers investors the&hellip;<\/p>\n","protected":false},"author":0,"featured_media":115660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2857],"tags":[2903],"thb-sponsors":[],"class_list":["post-115663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-transactions","tag-apex-alliance-en"],"article_style_override":"on","post-style":"style2","post_via":[{"title":"profit.ro | 03.03","post_source_url":"https:\/\/www.profit.ro"}],"post-top-image":"https:\/\/rhn.ro\/wp-content\/uploads\/2019\/11\/tranzactii-2.jpg","_links":{"self":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/115663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/comments?post=115663"}],"version-history":[{"count":0,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/115663\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media\/115660"}],"wp:attachment":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media?parent=115663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/categories?post=115663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/tags?post=115663"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/thb-sponsors?post=115663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}