The budget for the campaign to promote Romania as a tourist destination in France is \u20ac111,000 (0% VAT), as announced by the Ministry of Economy, Entrepreneurship, and Tourism (MEAT).<\/p>\n
The initiative complies with the provisions of Government Decision (HG) No. 20\/2012 regarding the approval of the multi-annual marketing and tourism promotion Program, as well as the multi-annual development Program for tourist destinations, forms, and products, the institution specifies.<\/p>\n
The outdoor campaign to promote Romania as a tourist destination in France takes place from September 6 to 26 on the streets of Paris. Its primary objective is to capture the French public’s attention toward Romania and convey an impactful message focusing on our country’s cultural and natural heritage.<\/p>\n
The action is carried out in two stages: the first consisted of displaying, from September 6 to 12, two representative images of our country on 103 large 8sqm billboards in key locations in central Paris. The second stage, running from September 13 to 26, focused on the vinyl wrapping of 17 sightseeing buses used for visiting key points in the French capital.<\/p>\n
According to MEAT, the organizing firm is JC Decaux, which holds exclusivity for the 8sqm billboard network and the sightseeing buses for wrapping purposes.<\/p>\n
The selected tourist landmarks were the Transf\u0103g\u0103r\u0103\u0219an and Sucevi\u021ba Monastery for the 103 billboards, and Pele\u0219 Castle for the 17 sightseeing buses.<\/p>\n
The photograph illustrating the Transf\u0103g\u0103r\u0103\u0219an was selected for the nature component, as it is considered one of the most spectacular roads in the world. Simultaneously, a photograph of Sucevi\u021ba Monastery, a UNESCO World Heritage site, was chosen for the cultural component. Monasteries are also among the main points of attraction for French tourists.<\/p>\n
Pele\u0219 Castle was selected for the second stage of the campaign, featuring on the sightseeing buses.<\/p>\n
According to initial estimates, the campaign will benefit from significant exposure. All billboards are located in high-visibility positions throughout the city, including one on the famous Champs-\u00c9lys\u00e9es boulevard.<\/p>\n
It is estimated that this stage of the campaign will reach over 15 million people, including approximately 2.5 million French citizens with higher education and a significant budget for vacations and travel.<\/p>\n
Regarding the second stage, the 17 sightseeing buses will operate on the most popular tourist route in Paris, passing by the city’s main landmarks and attractions. According to initial research, the sightseeing bus network offers the highest visibility in the Parisian market, with approximately 27 million views on this route during the two-week campaign.<\/p>\n
The French market is a priority for Romania. According to official statistics, France ranks among the top 10 countries whose citizens visit Romania. Furthermore, the National Tourism Brand Council identifies France as one of the seven priority countries for external tourism promotion, alongside nations such as Italy, Germany, the United Kingdom, Israel, Spain, and Poland.<\/p>\n
Paris, chosen for the campaign, is Europe’s second-largest urban economic hub, the sixth-largest city globally, and one of the most visited cities in the world, with an estimated 17 million tourists.<\/p>\n
What is the budget for Romania’s tourism campaign in Paris?<\/strong><\/p>\n The promotional campaign has a total budget of \u20ac111,000, excluding VAT, funded under the multi-annual marketing program.<\/p>\n Which Romanian landmarks are featured in the French campaign?<\/strong><\/p>\n The campaign highlights three iconic sites: the Transf\u0103g\u0103r\u0103\u0219an road (nature), Sucevi\u021ba Monastery (UNESCO culture), and Pele\u0219 Castle.<\/p>\n How many views is the Paris outdoor campaign expected to generate?<\/strong><\/p>\n The billboard stage targets 15 million people, while the 17 wrapped sightseeing buses are expected to generate 27 million views over two weeks.<\/p>\n","protected":false},"excerpt":{"rendered":" The budget for the campaign to promote Romania as a tourist destination in France is \u20ac111,000 (0% VAT), as announced by the Ministry of Economy, Entrepreneurship, and Tourism (MEAT). The initiative complies with the provisions of Government Decision (HG) No. 20\/2012 regarding the approval of the multi-annual marketing and tourism promotion Program, as well as…<\/p>\n","protected":false},"author":0,"featured_media":92187,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2858],"tags":[872,3343,646,2956,278,3148,2898],"thb-sponsors":[],"class_list":["post-115387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","tag-destinatie-turistica","tag-entrepreneurship-and-tourism","tag-franta","tag-meat-en","tag-ministerul-economiei","tag-promotion","tag-romania-en"],"article_style_override":"on","post-style":"style2","post_via":"","post-top-image":"https:\/\/rhn.ro\/wp-content\/uploads\/2019\/11\/turism-2.jpg","_links":{"self":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/115387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/comments?post=115387"}],"version-history":[{"count":0,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/115387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media\/92187"}],"wp:attachment":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media?parent=115387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/categories?post=115387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/tags?post=115387"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/thb-sponsors?post=115387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}