The investment in the Swiss\u00f4tel hotel to be opened in Poiana Bra\u0219ov, initially in Q1 2024, will reach approximately 25 million EUR. The project will be carried out by Neagoe Basarab Residence, a real estate developer from Bra\u0219ov, in partnership with the international hotel group Accor.<\/p>\n
The hotel project comprises two phases, the first of which will be completed in March of next year.<\/p>\n
The second phase of the hotel includes 50 rooms and suites, bringing the project’s total capacity to 114 rooms. The second phase will also see the opening of a spa area and spaces dedicated to conferences, set to be ready in February 2026.<\/p>\n
The hotel will be located on Drumul Sulinar Street, at a distance of 100 m from Coliba Haiducilor.<\/p>\n
Accor, a world-leading hospitality group, announces the upcoming inauguration of a Swiss\u00f4tel in Poiana Bra\u0219ov, Romania’s premier ski resort and a top destination for leisure and MICE events. Scheduled to welcome its first guests in March 2024, the property represents a new project for Accor and Swiss\u00f4tel in partnership with Neagoe Basarab Residences S.R.L., a reputable local real estate developer. The hotel will operate under a franchise agreement spanning over 20 years.<\/strong><\/p>\n Fivestar Hospitality played a decisive role in finalizing this extraordinary project. Alexandru – Sorin Ionescu, founder of the consultancy firm with over 20 years of activity in Romania, supported the investor in choosing the most suitable brand for this property and in negotiating the contract.<\/strong><\/p>\n With 114 rooms and suites, the new Swiss\u00f4tel in Poiana Bra\u0219ov aims to set a new quality standard for hospitality in Romania. The hotel’s development is structured in two phases. The first phase is scheduled to open at the end of March 2024, with the second phase following in February 2026.<\/p>\n The property will house spa facilities, a swimming pool, indoor and outdoor jacuzzi, sauna, and a fully equipped fitness room. Gastronomy enthusiasts will delight in the gourmet restaurant’s dishes, while practical facilities such as a ski storage room and underground parking cater to the diverse needs of demanding guests.<\/p>\n Swiss\u00f4tel Poiana Bra\u0219ov was designed to blend local heritage and contemporary comfort. Massive blocks of natural stone, specially treated seamless wood, and the traditional Viscri blue paint\u2014the famous destination preferred by King Charles\u2014create a harmonious atmosphere. From the first step inside the hotel, guests will feel as if they are part of the Transylvanian spirit. The decor, both strong and warm, contributes to an uplifting feeling: it reveals the mystery and majesty of the mountain. The project aligns with ESG principles and incorporates a firm commitment to sustainability.<\/p>\n The concept comes to life through the creative synergy of a team of talented designers, including Adrian Soare for the facades, Eliza Yokina for the spa and rooms, Poteca Studio for the garden, Cristian Corvin for the restaurant, and Nicolae Petrencu for the overall design.<\/p>\n Swiss\u00f4tel in Poiana Bra\u0219ov is strategically located to offer guests an unmistakable lifestyle experience, surrounded by the enchanting views of the picturesque mountain resort. Poiana Bra\u0219ov, often considered one of the most exclusive ski resorts in Romania, is located less than 15 km from the center of Bra\u0219ov, the second most visited city in the country after Bucharest.<\/p>\n C\u0103t\u0103lina Toma, Accor Development Director for Romania, Bulgaria, Moldova, and the Czech Republic,<\/strong> stated: “We are pleased to bring Swiss\u00f4tel to Poiana Bra\u0219ov, continuing our commitment to offering exceptional hospitality experiences. This remarkable 5-star project aligns with our strategy to grow the Accor network in Romania at a regional level and establish a strong presence in a major ski resort.”<\/p>\n “I am extremely excited that the Swiss\u00f4tel hotel in Poiana Bra\u0219ov will open in 2024, marking an important milestone for the resort, as it is the first hotel to be built in the area after a long period.” states Frank Reul, VP \u2013 Development Accor Premium, Midscale & Economy.<\/strong><\/p>\n Bogdan Ciungara, representative of the real estate developer NORRMA<\/strong>, shared his anticipation, saying: “Swiss\u00f4tel in Poiana Bra\u0219ov is designed to become an emblematic destination, combining Swiss hospitality, a strong commitment to sustainability, and comfort with the imposing charm of the Carpathian Mountains.”<\/p>\n Swiss\u00f4tel<\/strong>, one of the most prestigious Swiss brands in the world, has become synonymous with Swiss hospitality and everything there is to love about Switzerland \u2013 service, style, and reliability. With over 30 destinations with contemporary design worldwide, vitality, sustainability, and a deep-rooted commitment to quality define the Swiss\u00f4tel experience, ensuring a personalized environment where guests can feel at ease and recharge. Respected for its intelligent design, quality craftsmanship, and thoughtful approach to sustainability, Swiss\u00f4tel offers its guests the ease of exploring the world, discovering life\u2019s true rewards, and embracing opportunities to “live it well.”<\/p>\n When will Swiss\u00f4tel Poiana Bra\u0219ov officially open?<\/strong><\/p>\n The first phase of the hotel is scheduled to open in March 2024, while the second phase, including the spa and additional rooms, will be completed in February 2026.<\/p>\n What is the total value of the investment for this project?<\/strong><\/p>\n The investment for the Swiss\u00f4tel project in Poiana Bra\u0219ov is estimated at approximately 25 million EUR, developed by Neagoe Basarab Residence.<\/p>\n Who provided the consultancy for the brand selection and contract?<\/strong><\/p>\n The contract and brand selection were mediated by Fivestar Hospitality, led by Alexandru – Sorin Ionescu, who has over 20 years of experience in the Romanian market.<\/p>\n","protected":false},"excerpt":{"rendered":" The investment in the Swiss\u00f4tel hotel to be opened in Poiana Bra\u0219ov, initially in Q1 2024, will reach approximately 25 million EUR. The project will be carried out by Neagoe Basarab Residence, a real estate developer from Bra\u0219ov, in partnership with the international hotel group Accor. The hotel project comprises two phases, the first of…<\/p>\n","protected":false},"author":0,"featured_media":92560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2859],"tags":[2860,102,2908,2910],"thb-sponsors":[],"class_list":["post-115221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stirea-editiei-en","tag-accor-en","tag-fivestar-hospitality","tag-poiana-brasov-en","tag-swissotel-en"],"article_style_override":"on","post-style":"style2","post_via":"","post-top-image":"https:\/\/rhn.ro\/wp-content\/uploads\/2020\/02\/topstory.jpg","_links":{"self":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/115221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/comments?post=115221"}],"version-history":[{"count":0,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/115221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media\/92560"}],"wp:attachment":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media?parent=115221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/categories?post=115221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/tags?post=115221"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/thb-sponsors?post=115221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Frequently Asked Questions<\/h3>\n