Unilever is withdrawing from the Romanian business Frufru (healthy food) and Urban Monkey (cold-pressed juices) after five years of pandemic and record inflation, a period in which sales were low and profits lagged behind.<\/p>\n
Thus, if in 2019 the Anglo-Dutch giant bought a small Romanian business active in the healthy food sector, with the aim of turning it into a regional business, today, five years later, it is closing the production unit and returning (selling back) the brands to the founder.<\/p>\n
The exit from Frufru comes after the group had several unsuccessful attempts to streamline the business.<\/p>\n
Recently, Unilever also announced that it is closing its detergent plant in Ploie\u0219ti.<\/p>\n
Why is Unilever exiting the Frufru business?<\/strong><\/p>\n Unilever decided to withdraw due to low sales and lagging profits following five years of pandemic-related challenges and record inflation.<\/p>\n What will happen to the Frufru and Urban Monkey brands?<\/strong><\/p>\n The production unit will be closed, and the brands are being sold back to the original founder.<\/p>\n Is Unilever making other changes to its Romanian operations?<\/strong><\/p>\n Yes, the company recently announced the closure of its detergent manufacturing plant in Ploie\u0219ti as part of its operational restructuring.<\/p>\n","protected":false},"excerpt":{"rendered":" Unilever is withdrawing from the Romanian business Frufru (healthy food) and Urban Monkey (cold-pressed juices) after five years of pandemic and record inflation, a period in which sales were low and profits lagged behind. Thus, if in 2019 the Anglo-Dutch giant bought a small Romanian business active in the healthy food sector, with the aim…<\/p>\n","protected":false},"author":0,"featured_media":92721,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2853],"tags":[2888],"thb-sponsors":[],"class_list":["post-115005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-investment","tag-bucharest"],"article_style_override":"on","post-style":"style2","post_via":"","post-top-image":"https:\/\/rhn.ro\/wp-content\/uploads\/2019\/11\/investitii-3.jpg","_links":{"self":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/115005","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/comments?post=115005"}],"version-history":[{"count":0,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/115005\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media\/92721"}],"wp:attachment":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media?parent=115005"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/categories?post=115005"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/tags?post=115005"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/thb-sponsors?post=115005"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}