The largest German tourism association has established a subsidiary to enter the Romanian market, focusing on B2B sales, which means the company will not act as a competitor to travel agencies.<\/p>\n
rtk romania, the local subsidiary of rtk international, with a network of over 3,000 affiliated travel agencies abroad, officially announces the start of its activities in the Romanian tourism market. With a team that possesses extensive experience in the tourism industry, rtk romania aims to introduce innovative services and support local travel agencies in developing partnerships and independent distribution of tourism services.<\/p>\n
rtk romania was established in April 2024 and holds an organizing travel agency license. The partners are rtk international with 80% and Radu Colfescu with 20%, a professional with over 25 years of experience in tourism. rtk does not operate as a tour operator, but as a tourism association that represents the interests of travel agencies in relations with tour operators and international suppliers. The rtk model focuses on solid partnership principles based on trust, mutual respect, and equality.<\/p>\n
“The rtk Group is already active in many European countries and supports the distribution of tourism services, having an extensive product portfolio. In addition to established tour operators, the rtk group has a network of partnerships with hotels, airlines, destinations, and tourism service providers. Furthermore, rtk will use its decades of expertise from other international markets to consolidate a network of affiliated travel agencies in Romania, where each agency will remain independent. In this regard, rtk romania will act as a neutral organization for affiliated travel agencies and will provide support in the areas of marketing, technical support, product training, and the consolidation of an attractive portfolio of service providers for the Romanian market,” says Mr. Thomas Boesl – Director of Strategy & International Business Development RT \/ Raiffeisen Touristik Group GmbH.<\/p>\n
“I believe that every agency affiliated with rtk romania will be able to develop independently, benefiting from all our support and experience in dealing with the international providers in our portfolio. rtk will be a significant player in the outgoing segment, providing affiliated agencies in Romania with a wide range of tourism services at competitive prices. Other future objectives could include establishing a ‘franchise’ type distribution model or own tour-operating activities,” highlights Radu Colfescu – Managing Partner of rtk romania.<\/p>\n
To ensure efficient and professional management of the relationship with affiliated agencies, rtk romania will set up a specialized support department and will offer training and assistance at the highest possible level. Additionally, the marketing department will provide support to partners to promote products in the portfolio and strengthen turnover.<\/p>\n
rtk romania partners will benefit from the know-how of rtk international, acquired through many years of presence in various European markets. Information and conditions from various service providers do not need to be obtained or negotiated separately by each individual agency; instead, they will be mediated by rtk and made available to affiliated agencies.<\/p>\n
In the first phase, rtk romania is focusing on the outgoing segment to offer Romanian clients, through affiliated agencies, the best possible products for any destination, with an excellent quality-price ratio. Due to an extensive portfolio of international providers, the range of tourism services on the Romanian market will be constantly improved.<\/p>\n
In a later stage, it is also possible to promote incoming tourism in Romania through the network of over 3,000 rtk affiliated travel agencies abroad.<\/p>\n
rtk international, the largest German tourism association, was founded in 2003. The company is responsible for expanding the rtk partnership model, successfully implemented in Germany, to other markets.<\/p>\n
Is rtk romania a competitor for local travel agencies?<\/strong><\/p>\n No, rtk romania operates on a B2B model as a tourism association, providing support and resources to independent agencies rather than competing with them.<\/p>\n What are the main benefits for agencies affiliating with rtk romania?<\/strong><\/p>\n Affiliated agencies gain access to collective negotiating power with international suppliers, marketing support, technical assistance, and specialized product training.<\/p>\n Who owns rtk romania?<\/strong><\/p>\n The company is owned by rtk international (80%) and Managing Partner Radu Colfescu (20%), a veteran of the Romanian tourism industry.<\/p>\n","protected":false},"excerpt":{"rendered":" The largest German tourism association has established a subsidiary to enter the Romanian market, focusing on B2B sales, which means the company will not act as a competitor to travel agencies. rtk romania, the local subsidiary of rtk international, with a network of over 3,000 affiliated travel agencies abroad, officially announces the start of its…<\/p>\n","protected":false},"author":0,"featured_media":90813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2858],"tags":[2898],"thb-sponsors":[],"class_list":["post-114801","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism","tag-romania-en"],"article_style_override":"on","post-style":"style2","post_via":"","post-top-image":"https:\/\/rhn.ro\/wp-content\/uploads\/2019\/11\/turism-2.jpg","_links":{"self":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/114801","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/comments?post=114801"}],"version-history":[{"count":0,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/114801\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media\/90813"}],"wp:attachment":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media?parent=114801"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/categories?post=114801"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/tags?post=114801"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/thb-sponsors?post=114801"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}