{"id":112749,"date":"2025-11-25T10:13:12","date_gmt":"2025-11-25T08:13:12","guid":{"rendered":"https:\/\/rhn.ro\/romania-is-among-the-fastest-growing-markets-for-the-hospitality-industry-in-europe\/"},"modified":"2025-11-25T12:53:35","modified_gmt":"2025-11-25T10:53:35","slug":"romania-is-among-the-fastest-growing-markets-for-the-hospitality-industry-in-europe","status":"publish","type":"post","link":"https:\/\/rhn.ro\/en\/romania-is-among-the-fastest-growing-markets-for-the-hospitality-industry-in-europe\/","title":{"rendered":"Romania is among the fastest growing markets for the hospitality industry in Europe"},"content":{"rendered":"
[vc_row][vc_column][vc_column_text css=””]The second edition of the INVEST Summit 2025 brought together in Bucharest investors, operators and
\nrepresentatives of major international hotel brands, along with officials and suppliers
\nof hospitality solutions. The event took place in a changing global economic<\/x>context. However, the investors and operators present confirmed that
\nRomania remains one of the markets with the highest growth potential in
\nEurope. <\/p>\n

The opening of the summit was marked by the Minister of Economy,
\nDigitalization, Entrepreneurship and Tourism, Radu-Dinel Miru\u021b\u0103. He addressed
\ndirectly the subject of taxation and the pace of reforms: “I have two pieces of news, one good and one
\nbad. The good news is that no new taxes will be added in the next period. The
\nbad news relates to the speed at which the Government is managing to collect the taxes to be collected
\nand bring down public authority spending. Other good news for those<\/x>in tourism is that VAT has not been increased. This increase is under analysis.<\/x>The agreement we have with the Government is that by the end of the year the Ministry<\/x>of Finance will show us the figures and, depending on this analysis, we will decide whether the value added tax<\/x>will remain the same or not for those in tourism. I hope, and I
\nwill do my best, that it stays the same.” <\/p>\n

The event was built around themes that directly influence the future of the industry:
\nsmart hotel investments and sustainability, digitalization, human
\ncapital development, training and education in the age of artificial intelligence.<\/p>\n

One of the most watched moments of the summit was the speech by Paul
\nDubrule, co-founder of Europe’s largest hotel group Accor, followed by<\/p>\n

in conversation with Philippe Bijaoui, Chief Development Officer Europe & North Africa
\nPremium, Midscale, Economy, Accor. He presented the pace of growth of
\nAccor’s portfolio in Romania after almost 30 years of presence on the local market:
\n“Today we have 24 hotels in operation and almost 36 hotels in the pipeline. Therefore,<\/x>we should increase the number of hotels in Romania from 24 to 60 in the next 3-4<\/x>years, depending on the pace of construction. And our mission is to continue to
\ngrow.” <\/p>\n

Bijaoui also detailed the fundamentals of this development: “There are areas in Romania where we are not yet
\nor where we need to be, and the demand is there. Romania has all the<\/x>ingredients for growth. The ingredients are: the country itself, it is a<\/x>large country, with 20 million inhabitants, active, with a strong desire for education, which<\/x>is remarkable in Romania compared to other countries in the region. And the creation of this<\/x>prosperity, which the country has built for itself, has made it possible for<\/x>a group like ours, but also for others, to develop.”<\/x>He also recalled what made Accor’s expansion in Romania successful: “I remember<\/x>my first visits to Romania, many years ago. There is a passion and a desire to
\nmake things happen in this country, something we don’t find in other places. And
\nthat’s the reason why I made it here and it’s been great.” <\/p>\n

For his part, Vassilis Themelidis, Regional Director South & East Europe,
\nWyndham Hotels & Resorts, confirmed the positive dynamics of the local market: “We
\nare happy to be here at INVEST Summit 2025 in a market that is growing aggressively. In<\/x>particular over the last 4-5 years we have seen a strong market trajectory. We already have 16<\/x>Wyndham hotels in the country. The market has a lot of potential for growth, what is
\nstill needed is to promote Romania at international tourism events and
\nhighlight the wonderful culture, gastronomy and winter resorts.” <\/p>\n

Another major pillar of the summit was the hospitality labor market. In the panel moderated<\/x>by prof. univ. Ray Iunius, Simona Constantinescu, president of FIHR, highlighted
\nthe transformations the industry is going through. She explained that 7 out of 10 jobs of the future <\/p>\n

will require skills already cultivated in training programs in the
\nhospitality industry, confirming the sector’s role as a development platform for future
\ngenerations of professionals. Constantinescu drew attention to the urgent need for<\/x>universities to adapt to the new generations and the impact of AI in education, but also to<\/x>the crucial role of vocational training in employee retention. The low interest in<\/x>free, grant-funded programs indicates, in her view,<\/x>the need for a change of mindset in companies. She emphasized that a
\nyoung person needs, on average, 2-2.5 years to decide whether to stay in the industry,
\nwhich forces companies to create clear and predictable career paths.
\nThese conclusions were also reinforced by Prof. Mihai Ghigiu, head of the Romanian Parliament’s Education
\nCommittee, and the Dean of EHL Business School, Prof. Achim Schmitt. <\/p>\n

Over the two days, the conclusions of the panels outlined clear directions for the
\nevolution of the industry. Sustainability, digitization and innovation were recurring themes,<\/x>increasingly seen as elements that will determine the pace of market growth. From
\ntransforming the customer journey to smart renovation strategies,
\ndiscussions showed how investments are becoming better anchored in the real needs of
\nguests and owners. <\/p>\n

Another important message was the need for Romania to be more visible at
\ninternational level, with a clearer and more convincing presentation of what it has to offer,
\nso that it can more easily attract both tourists and business investment.<\/p>\n

Market analysis from the CEE Hospitality Outlook session highlighted Romania’s
\nperformance, RevPAR (Revenue per Available Room) growth fueled by ADR
\n(Average Daily Rate) and rising demand, while liquidity remains limited.
\nThe final message was that Romania has significant potential, but the real pace of
\ngrowth depends on investors moving from simply holding assets to
\nactive decisions, such as investments, modernizations, repositioning or new partnerships, that
\ncan capitalize on market opportunities.<\/p>\n

About winsed.swiss
\nThe organizer of the INVEST Summit, winsed.swiss (https:\/\/winsed.swiss\/ro\/), is active
\nin the hospitality and education sectors and offers integrated solutions to professionals in these
\nindustries, covering the entire journey from idea to implementation, from recruitment to
\ntraining and specialization, from operational consulting to hotel management.
\nThe international team of experts, consultants, professors and entrepreneurs contribute to
\nthe development of an industry in full transformation.
\nThe 2025 edition of the INVEST Summit gathered around 250 participants and 60 international
\nspeakers, confirming the Summit’s role as a solid platform for strategic dialog,
\nanalysis and initiating new projects in the hospitality and hotel investment industry.
\nMore details are available on the official website: https:\/\/inv-est.eu\/<\/p>\n[\/vc_column_text][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"

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