Alexandrion Group, with a turnover of over 200 mil.
\nEUR 200 million globally, is launching an innovative concept of shops and hotels dedicated to middle-income Romanians.
\nAlexandrion Experience aims to offer a range of fine drinks, such as single malt whisky, brandy or rum, at affordable prices, combined with a pleasant atmosphere and quality entertainment.
\nThe Alexandrion Group, with a turnover of more than 200 million euros, is one of the world’s largest wine and spirits companies.
\neuro globally, is investing in a concept of shops and hotels, targeting Romanians with an income of EUR 1,000-1,500, who want to consume fine drinks, such as single malt, brandy or rum, in the city at affordable prices and enjoy entertainment, such as watching a football match or live music.
\n“We have started a new business model where we want to open Alexandrion Experience stores and hotels to solve the problem of drinking affordable beverages in specific locations.
\nWe started in S\u00e3o Paulo and it was successful, and it was also successful in Athens and Cyprus, and now we are expanding in Romania,” said Nawaf Salameh, founder and chairman of Alexandrion Group.
\nNawaf Salameh believes that the final price of a drink is often influenced by the mark-up charged by the consumption venues, which can be high.
\n“This mark-up can be up to six times higher than the retail price, which is unfair to consumers, producers and distributors,” he pointed out.
\nThe solution proposed by Alexandrion Experience is to eliminate the trade surcharge on its own premises, both in restaurants and hotels.
\n“We want to give our customers the opportunity to enjoy fine drinks at the right price,” said Nawaf Salameh.
\n“We also want to support bars practicing low or no add-ons by giving them access to our products and stimulating entertainment to attract customers.”
\nNawaf Salameh is convinced of the global potential of this model: “I have visited France, Germany, Italy or Spain, where the mark-up in bars is 20-30%, significantly lower than ours. I firmly believe that our model can thrive globally.” he added. <\/p>\n","protected":false},"excerpt":{"rendered":"
Alexandrion Group, with a turnover of over 200 mil. EUR 200 million globally, is launching an innovative concept of shops and hotels dedicated to middle-income Romanians. Alexandrion Experience aims to offer a range of fine drinks, such as single malt whisky, brandy or rum, at affordable prices, combined with a pleasant atmosphere and quality entertainment.…<\/p>\n","protected":false},"author":8,"featured_media":107649,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2859],"tags":[2889],"thb-sponsors":[],"class_list":["post-107647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stirea-editiei-en","tag-brasov-en"],"article_style_override":"","post-style":"","post_via":"","post-top-image":"","_links":{"self":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/107647","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/comments?post=107647"}],"version-history":[{"count":0,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/posts\/107647\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media\/107649"}],"wp:attachment":[{"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/media?parent=107647"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/categories?post=107647"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/tags?post=107647"},{"taxonomy":"thb-sponsors","embeddable":true,"href":"https:\/\/rhn.ro\/en\/wp-json\/wp\/v2\/thb-sponsors?post=107647"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}