The Destination Management Organization Timișoara – Visit Timișoara has officially launched the tourism development and marketing strategy “Timișoara Together – 2026-2031”, a strategic framework developed over two years in collaboration with the international agency Toposophy. The document aims to transform tourism into a sustainable driver of local economic growth, emphasizing the quality of the experience and the value added to the community, beyond simple quantitative increases in visitor numbers.
Developed following extensive consultations with local administration, hospitality operators, academia, the cultural community, residents, and tourists, the initiative benefits from the expertise of Toposophy, a firm previously involved in strategies for cities such as Athens, Dublin, and Amsterdam. Mayor Dominic Fritz emphasized that this marks the city’s first professional strategy of its kind, designed to capitalize on the potential of creative and hospitality industries. In turn, Visit Timișoara leadership, represented by Laura Boldovici, noted that the goal is to attract a responsible audience connected to local heritage rather than fostering low-cost mass tourism. Despite an overall tightening of holiday budgets and the impact of the Schengen regime at the border with Serbia, occupancy rates and interest indicators for Timișoara have remained steady. Named “Destination of the Year 2026”, Timișoara will roll out promotional campaigns this autumn in Belgrade, Budapest, Barcelona, and London, with the complete strategic document available online in Romanian and English.
Frequently Asked Questions
What is the main goal of Timișoara’s new tourism strategy?
The strategy focuses on high-quality visitor experiences, community value, and sustainable economic growth rather than low-cost mass tourism.
Who developed the “Timișoara Together – 2026-2031” strategy?
It was created over a two-year period by Visit Timișoara in collaboration with international agency Toposophy and local stakeholders.
Which European cities will host Timișoara’s promotional campaigns this autumn?
Promotional campaigns will run across Belgrade, Budapest, Barcelona, and London.