The hotel brand Novotel and the football club Paris Saint-Germain have launched internationally “The Long Game”, an extensive program connecting the hospitality industry with wellness and high-performance sport. The initiative translates the “Longevity Everyday” concept through immersive experiences introduced in seven hotels across five continents, complemented by a digital content platform and an international campaign created in collaboration with five former legends of the Parisian club.
This new phase of the partnership continues previous collaborations between the two entities, following the introduction of “La Suite Novotel by ALL Accor” at the Parc des Princes stadium in 2024 and the “Novotel Legendary Rooms” project in 2025. The program brings together former players Javier Pastore, Pedro Pauleta, Gregory van der Wiel, Nenê, and Blaise Matuidi, who translate professional sports habits into daily routines structured across four pillars: nutrition (Eat), sleep (Sleep), movement (Move), and connection (Meet).
Each component includes dedicated spaces and services in hotels, as well as educational video materials accessible via QR codes: the nutrition pillar, associated with Pedro Pauleta, introduces healthy breakfast options; the rest area created with Gregory van der Wiel offers themed rooms equipped with blue light blocking glasses and relaxation journals; the fitness program guided by Nenê offers accessible physical workouts; and Blaise Matuidi coordinates the “Family Clubhouse” spaces, focused on social activities and games for families.
The hotel properties selected for the launch are Novotel Paris Vaugirard Montparnasse (France), Novotel Madrid Feria and Airport (Spain), Novotel Abidjan Marcory (Ivory Coast), Novotel Xiamen Downtown (China), Novotel Jakarta Mangga Dua Square (Indonesia), Novotel Bangkok Platinum Pratunam (Thailand), and Novotel Rio de Janeiro Leme (Brazil), with bookings managed through the ALL.com platform. The project will be supported in the fourth quarter by a global campaign consisting of five cinematic video materials, with the initiative strategically championed by Jean-Yves Minet, Global Brand President of Novotel, and Richard Heaselgrave, Chief Revenue Officer of Paris Saint-Germain, as a sustainable model for transferring elite sports discipline to the general public.
Frequently Asked Questions
What is The Long Game program?
The Long Game is a global wellness initiative created by Novotel and Paris Saint-Germain that brings elite sports habits into everyday hospitality experiences across nutrition, sleep, movement, and connection.
Which PSG legends are involved in the initiative?
The program features five former Paris Saint-Germain players: Javier Pastore, Pedro Pauleta, Gregory van der Wiel, Nenê, and Blaise Matuidi, each championing specific lifestyle practices.
Where is The Long Game currently available?
The program is being launched across seven Novotel hotels on five continents, located in Paris, Madrid, Abidjan, Xiamen, Jakarta, Bangkok, and Rio de Janeiro.