European tourism recorded a reconfiguration of traveler flows in the first half of 2026, with the continent welcoming approximately 350 million international tourists, up by 3%. In this context, the Republic of Moldova posted the highest percentage increase in Europe, with a 25% rise in arrivals, while Western European destinations saw a 1% decline amid heatwaves and shifting travel preferences.
According to data presented by UN Tourism, the European growth ranking was completed by Greece and Ireland, each recording a 15% increase. Regionally, Central and Eastern Europe, as well as the Southern Mediterranean, posted 4% growth, while Northern Europe advanced by 3%. Conversely, arrivals in Western Europe decreased by 1%, a trend driven by extreme June temperatures and softer long-haul demand in the second quarter. The report notes a shift toward accessible, close-proximity destinations prompted by geopolitical tensions. UN Tourism Secretary-General Shaikha Al Nuwais stressed that the effects of the Middle East crisis were felt well beyond the region’s borders, underscoring the need to build resilience across the tourism sector.
Globally, international tourism grew by just 0.4% in the first half of 2026, with Africa (+4%) and Europe (+3%) being the only regions outperforming the average. In contrast, the Middle East dropped by 22%, South Asia fell by 5%, and Southeast Asia declined by 1%. Worldwide, the highest arrival increases were recorded by El Salvador (+37%), Paraguay (+34%), Bhutan (+31%), Vanuatu (+30%), Palau (+29%), Mongolia (+27%), Uzbekistan (+25%), and South Korea (+21%). For the full year 2026, UN Tourism forecasts global arrival growth between 1% and 2%, a downward revision from the initial January projection of 3%-4%.
Frequently Asked Questions
Which European country had the highest tourism growth in 2026?
The Republic of Moldova led Europe with a 25% increase in international tourist arrivals during the first half of 2026.
Why did Western European tourism decline in early 2026?
Western European arrivals fell by 1% due to extreme heatwaves in June and a decrease in demand from long-haul travelers.
What is the global tourism forecast for 2026 according to UN Tourism?
UN Tourism projects global international arrival growth of 1% to 2% for 2026, revised downward from the earlier 3% to 4% estimate.