McDonald’s has announced a massive €7.47 billion investment plan over the next decade, aimed at modernizing and renovating its global restaurant network. The project seeks to adapt operations and offerings to new market demands, amid shifting consumer preferences and the acceleration of digitalization and delivery.
According to statements by McDonald’s USA President, Sky Anderson, the company aims to address emerging dietary trends, as approximately 30 million Americans use GLP-1 weight-loss drugs, opting for smaller portions and protein-rich products, while another 60 million people seek higher protein intake in their diet. The chain will test and introduce menu items such as grilled chicken sandwiches, wraps, and egg-based items, while maintaining its model focused on affordability and fast service.
Operationally, the funds will be allocated toward installing pickup lockers for delivery orders, expanding play areas, optimizing kitchens, and increasing the visibility of coffee preparation stations. At the same time, McDonald’s will accelerate automation by doubling order accuracy verification systems from 10,000 to 20,000 units by 2028. The company will also expedite the rollout of the ArchIQ platform, developed in partnership with Google, which utilizes artificial intelligence to automate inventory management and streamline restaurant workflows.
Frequently Asked Questions
What is McDonald’s investing €7.47 billion in?
The funds will be invested over the next decade to modernize restaurants, upgrade kitchens, install delivery lockers, and expand automation and AI systems globally.
How is McDonald’s adapting its menu to consumer health trends?
In response to GLP-1 drug usage and high-protein dietary trends, McDonald’s plans to test smaller portions and protein-rich options like grilled chicken sandwiches, wraps, and egg-based items.
How will artificial intelligence be used in McDonald’s restaurants?
Through its ArchIQ platform developed with Google, McDonald’s will use AI to automate inventory management, optimize workflows, and expand automated order accuracy checks.