Marriott Group is expanding its footprint in the Romanian hotel market through two new regional projects: the rebranding of the former Golden Tulip Ana Tower hotel in Sibiu under the Courtyard by Marriott brand, and the signing of an agreement to open the country’s first AC Hotels property in Baia Mare. These new developments take place against a backdrop of hospitality industry consolidation, with Bucharest’s hotel market recording the highest growth in revenue per available room in Central and Eastern Europe in 2025.
In Sibiu, the Courtyard by Marriott brand enters the market through the conversion of the former Golden Tulip Ana Tower into Courtyard by Marriott Downtown Sibiu. Located near the historic center, the property features 81 rooms, two conference rooms for the corporate segment, the Panoramic Bistro & Bar restaurant, and is part of the Marriott Bonvoy loyalty program.
Meanwhile, according to information published by Profit.ro, developer Ștefan Dărăbuș, via the company Ultrarentmaramures, is investing approximately EUR 10 million in a 40-room boutique hotel in Baia Mare’s historic center. The property will operate under the AC Hotels by Marriott lifestyle brand, marking the brand’s local debut after a similar attempt in Brașov was abandoned in 2022, according to the same source. Opening is estimated for late 2028 or early 2029. The selection and franchising process was handled by EST Hospitality, a consultancy that advised on 14 hotel agreements with combined budgets exceeding EUR 400 million between 2020 and 2025.
Marriott currently operates six hotels in Romania: JW Marriott Bucharest Grand Hotel, The Marmorosch Bucharest (Autograph Collection), Sheraton Bucharest, Moxy Bucharest Old Town, and two Courtyard by Marriott properties in Bucharest and Cluj-Napoca.
The network’s expansion comes amid an upward trajectory for the sector. According to an analysis by Cushman & Wakefield, Bucharest recorded a 12% increase in revenue per available room (RevPAR) in 2025, outpacing Warsaw (+9.1%) and Prague (+8.3%), against a regional average of 8.9%. The average daily rate in the capital reached nearly EUR 110, compared to almost EUR 125 in Prague and just over EUR 100 in Warsaw. Furthermore, hotel transaction volume in Bucharest surged by roughly 180% in 2025, reaching approximately EUR 46 million, while the capital’s portfolio is expected to add 2,000 new rooms by 2028.
Frequently Asked Questions
What new hotels is Marriott opening in Romania?
Marriott is opening Courtyard by Marriott Downtown Sibiu through a rebranding, and the country’s first AC Hotels by Marriott property in Baia Mare.
How many operational hotels does Marriott currently have in Romania?
Marriott currently operates six hotels in Romania, located in Bucharest and Cluj-Napoca.
When will the Baia Mare hotel open and how much is being invested?
The Baia Mare boutique hotel represents an investment of approximately EUR 10 million and is slated to open in late 2028 or early 2029.